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Category: Branded Content

All of our branded content, native advertising and paid, custom, sponsored content content.

Notable content includes How branded content drives business outcomes, The Best Native of 2021 (and the six years prior 20,19,18,17,16,15).

88% brand recall on custom native ads

As a by-product of a recent study, we found that of the participants that identified sponsored content as an ad, 88% could recall the brand in the article. An astonishing result. We recruited participants to read sponsored content and answer a short survey afterwards. Of the questions, one was to identify who the ad was for. There were a two key content types: 1) Thought leadership in the brands area. 2) Interview series brought to you by the brand. Continue reading

Ben Young
Ben Young
October 7, 2014

How Evernote should use Native Ads

I’ve long been a fan of Evernote – the note keeping app, I joined way back in October 2008 but only seriously started using it the next year, and that’s the typical use case of Evernote. The percentage of people who pay in the first month is like one half of one percent. But if they use it for a year, that goes up to seven percent. In the second year, it goes up to 11 percent. Our oldest cohort, the people… Continue reading

Ben Young
Ben Young
September 23, 2014

Netflix goes native: A whitepaper on Netflix’s Native Ad Investment in the New York Times & Wired

A recent article on DigiDay concluded that only 9% of marketers are very confident about their Native Ad metrics. Thus Netflix’s well documented recent investment in Wired and New York Times Native Ad products provides an opportune case study to bring these measurement challenges to life. This whitepaper is aimed to help brands evaluate their own native ad investments and learn more about native ad measurement. Using Nudge, we were able to get a picture of how each… Continue reading

Ben Young
Ben Young
July 7, 2014

A whitepaper on Netflix’s Native Ad Investment: New York Times & Wired

A recent article on DigiDay concluded that only 9% of marketers are very confident about their Native Ad metrics. Thus Netflix’s well documented recent investment in Wired and New York Times Native Ad products provides an opportune case study to bring these measurement challenges to life. This whitepaper is aimed to help brands evaluate their own Native Ad investments and learn more about Native Ad Measurement. Using Nudge, we were able to get a picture… Continue reading

Willem Ockhuysen
Willem Ockhuysen
June 25, 2014

What are native ads?

The Native Ad Market is growing rapidly, I’ve heard comments such as ‘I’ve never seen a shift happen so quickly’. The numbers suggest a $4.6b market by 2017. So what are native ads? But before we race ahead – what are Native Ads?  73% of marketers admit to being confused by it. Simply put, they are ads which are native to the platform they are displayed on. Instead of picking a one size fits… Continue reading

Willem Ockhuysen
Willem Ockhuysen
May 29, 2014

Protein sees real time success with Nudge

Protein ran three pieces of paid content for Don Julio across three different publishers. By integrating Nudge they had access to a dashboard which gave them a consistent measure of performance across all three platforms in real time. No more waiting six weeks for reports. For the first time they had viewability on the earned impressions and virality of the content. They were able to clearly highlight which advertorial was the most effective from a media investment point of view at any… Continue reading

Mikaela Johansson
Mikaela Johansson
May 21, 2014

Native Ad Analytics

With the huge growth of Native Ads over the past few years we’re seeing appetite from Advertisers and Indie Publishers for Analytics catered specifically for their context. Nudge Analytics complements these executions nicely. 1) Advertorials must look different It’s easy to drop our code in and get fresh share buttons with custom analytics behind them. 2) Whitelabelled Dashboard We can provide a white labelled dashboard so you can let your clients log in and see their data. Continue reading

Willem Ockhuysen
Willem Ockhuysen
February 21, 2014