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Category: Branded Content

All of our branded content, native advertising and paid, custom, sponsored content content.

Notable content includes How branded content drives business outcomes, The Best Native of 2021 (and the six years prior 20,19,18,17,16,15).

88% brand recall on custom native ads

As a by-product of a recent study, we found that of the participants that identified sponsored content as an ad, 88% could recall the brand in the article. An astonishing result. We recruited participants to read sponsored content and answer…

Ben Young
Ben Young
October 7, 2014

How Evernote should use Native Ads

I’ve long been a fan of Evernote – the note keeping app, I joined way back in October 2008 but only seriously started using it the next year, and that’s the typical use case of Evernote. The percentage of people who pay…

Ben Young
Ben Young
September 23, 2014

Live from Native Ad Summit 14

The Nudge team is at the Native Advertising Summit today in San Francisco, we’ll be doing live updates throughout the day. Follow the hashtag #NAS2014 on Twitter and check out our Twitter list of attendee updates.

Ben Young
Ben Young
July 22, 2014

What are native ads?

The Native Ad Market is growing rapidly, I’ve heard comments such as ‘I’ve never seen a shift happen so quickly’. The numbers suggest a $4.6b market by 2017. So what are native ads? But before we race…

Willem Ockhuysen
Willem Ockhuysen
May 29, 2014

Protein sees real time success with Nudge

Protein ran three pieces of paid content for Don Julio across three different publishers. By integrating Nudge they had access to a dashboard which gave them a consistent measure of performance across all three platforms in real time. No more waiting six…

Mikaela Johansson
Mikaela Johansson
May 21, 2014

Native Ad Analytics

With the huge growth of Native Ads over the past few years we’re seeing appetite from Advertisers and Indie Publishers for Analytics catered specifically for their context. Nudge Analytics complements these executions nicely. 1) Advertorials must look different…

Willem Ockhuysen
Willem Ockhuysen
February 21, 2014

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