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This Week in Native Ads is the weekly newsletter by Nudge. The newsletters gets in to the intersection of advertising, media and marketing.
In particular, content, native and this collision of performance and brand. With over 300 weekly editions, see the latest below.
Campaign of the Week: 10 Items You Need to Survive in The Wilderness Source: Thrillist Why we like it: A spark-producing ferro rod, a large 2qt cooking pot and a handy saw. These are all things that you should consider packing if you ever decide to head into the wild. Featuring HISTORY’s season 2 of Alone, this native ad in Thrillist gives you all… Continue reading
Campaign of the Week: Guide to Cat Ownership Source: The Onion Why we like it: If you have a cat, chances are you’ll agree with most things being taught here. If you don’t, but are about to get one, you’ll have a good look into what’s to come. This custom feature in The Onion, presented by Temptations, is funny, simple and quite genius –… Continue reading
Campaign of the Week: Gant – Never Stop Learning Source: Inside Hook Why we like it: Introduced with an engaging story-building video, followed by an article with styling tips and links to purchase. This New York Lifestyle Guide, presented by GANT in InsideHook, is fun, well branded and interactive! Quote of the Week We have 160 years of history. When we… Continue reading
Campaign of the Week: Wakayama – Make it Happen Source: The Atlantic Why we like it: Interactive and artfully put together, this custom feature in CNN tells a great narrative as to why you should visit Wakayama. It includes multiple content types and invites you to the best that Japan has to offer. Quote of the Week The success depends on how… Continue reading
Campaign of the Week: Brick and Mortar is Dead Source: The Atlantic Why we like it: This sponsored piece by Pitney Bowes in The Atlantic is a good example of how to capture your audience’s attention before finishing up with an accurate call-to-action. The piece consists of a series of scroll-down slides with short paragraphs and fun visuals, which creates content that is easy… Continue reading
Campaign of the Week: Discovering Dubai Source: Travel&Leisure Why we like it: A beautifully built custom feature in Travel & Leisure that leaves you wanting to book a flight and be on your way to Dubai. Restaurant and bars, maps and destinations. This piece is interactive and engaging and resulted in a lot of social shares. Quote of the Week Facebook’s test found that… Continue reading
Campaign of the Week: Smart Moves – See how Editors Strike a Balance Between Workouts, Weekends, and Beyond. Source: Who What Wear Why we like it: Brought to you by New Balance, this native ad in Who What Wear, brings relevant value for the reader with content that is easy to navigate and share. It speaks to it’s audience and fits well into the site. Something… Continue reading
Campaign of the Week: Dinner Time – 50 Years of Food of Thought Source: TIME Why we like it: This paid post by in TIME, presented by Netflix, features their new series Cooked by digging up some old food stories in the TIME’s archive. Netflix keeps setting a good example of how to work with the publisher to create valuable and relevant nartive content. Continue reading
Campaign of the Week: Scotch & Other Stories to Savor Source: Travel + Leisure Why we like it: This masterfully crafted custom feature in Travel + Leisure invites you into an alluring world of the finest single malts, with delightful facts and the stories behind them. Quote of the Week People come back because of the attachment that they have… Continue reading
Campaign of the Week: It’s Not Too Late to Host an Effortless Game Day Party Source: Serious Eats Why we like it: Hyped about the upcoming Super Bowl 50-Party? Want to make it perfect but afraid you don’t have the time? No worries, this sponsored piece on Serious Eats by Boxed has got you covered. It’s a Super Bowl guide including a checklist and… Continue reading
