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Campaign of the Week: Hartford Man Offers Haircuts In Exchange For Hugs In some ways, Joe Cymerys is one of the richest men in the world, but his wealth has nothing to do with money. Although he was an accountant for decades, his most successful years have been spent giving homeless men free haircuts in exchange for hugs. Source: Huffington Post Why we like it: A heartwarming story, followed… Continue reading
Campaign of the Week: Watch This Dyson Tackle Serious Messes with Satisfying Ease There’s definitely something satisfying and stress relieving about conquering a mess. Dyson’s DC59 Motorhead is the perfect sidekick to battle domestic chaos. For that instantly gratifying, cathartic experience of watching a dirty disaster transform into a clean home, check out these GIFs showing the DC59 Motorhead in action. Warning: this cordless vacuum’s powerhouse moves can be mesmerizing. Source: … Continue reading
Campaign of the Week: 19 Ways To Make The Most Of Summer In New York Before It’s Over Summer is when New Yorkers come out to play. The New York Lottery partners with BuzzFeed to make sure you get the most out of summer with a classic list format. Source: Buzzfeed Why we like it: Timely (end of summer), actual utility – people are thinking about what to do… Continue reading
Campaign of the Week: There Are Two Shapes Of Shoes Men Should Never Wear Ever since we wrote about avoiding square-toed and overly-pointy shoes — because they look unnatural and are the most obvious signs of cheaply-made, mass-produced footwear — we’ve received many questions about what shape(s) to look for. Source: Business Insider Why we like it: It’s the right strategy for the brand, they tap in to a… Continue reading
Campaign of the Week: reForm When blogging platform Medium published Re:form on Tuesday, its latest “collection,” readers may have notice something entirely new to the site: advertising. Source: Medium Why we like it: BMW expressing their brand values through their placement, also embracing the medium community by supporting a topic rather than a specific post. We’ll watch this as it progresses. Quote of the Week:… Continue reading
Campaign of the Week: Peek Inside This Entrepreneur’s Zen Home Before becoming an entrepreneur, Mike Del Ponte spent several years traveling the world volunteering and working in microfinance. The influence of global cultures blended with modern minimalism shows in the space he currently inhabits in San Francisco. Pieces sleek and digital are placed comfortably alongside the raw and colorful collections from global travels. Source: Mashable Why we like it: The… Continue reading
Campaign of the Week: Amazingly Humanlike Robot Able To Commit Thousands Of Mistakes Per Day Saying they have been able to replicate human behavior more closely than ever before, researchers at MIT unveiled Tuesday a remarkably advanced robot that is capable of committing thousands of mistakes per day. Source: The Onion Why we like it: The idea of bringing The Onion satire through to a piece of sponsored content is… Continue reading
Campaign of the Week: You Take A Picture Of Your Food And Tag It. What You Get Is Less Hunger Tag your food pictures with #mealforameal (bonus if you spell it out in mustard) and share this thing. We’ll be helping those in need in the time it takes you to take a picture. Source: UpWorthy Why we like it: Part of an integrated campaign, this is a great use of native… Continue reading
Campaign of the Week: Five Ways Good Design Can Help Your Business Good design is good business. Now more than ever this well-worn phrase, coined by long-time IBM Chairman-CEO Thomas Watson Jr., is worth repeating. In an increasingly competitive business landscape, design is the new battleground and the success of your business depends on it. Source: AdAge Why we like it: It’s a great piece, that… Continue reading
Native Ad Campaign of the Week: Why Your Next Airplane Might Be 3D Printed By 2020, GE Aviation will produce more than 100,000 manufactured components for its line of commercial and military engines. Source: Forbes Why we like it: Great piece of content, thought leadership focus and ties back to the audience EMC is trying to reach. Quote of the Week: Source: B2C News: Here’s What It Looks… Continue reading
