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Native Ad Campaign of the Week:ย Netflixโs Orange is the New Black NY Times Native Ad A nearly 1,500-word native ad for Netflix’s original series “Orange is the New Black” appeared on The New York Times website last Friday. Itโs among the first native ads from Times’ newly minted T Brand Studio. The ad uses video, charts and audio to supplement text about female incarceration in the U.S. Continue reading
The best way to engage with your audience and potential customers is via content marketing. It’s handy when you want to improve your search rankings, increase brand loyalty, engagement, visibility, and driving social sharing and interaction. Emotional engagement is a fundamental aspect in every successful content marketing strategy. Right now, one of the biggest trends in content marketing is visual storytelling; people share information, videos, pictures and other types of media with each other all the time. As… Continue reading
