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CampaignĀ of the Week:
Louie C.K. on Vulture
Louie C.K. is getting the native-ad treatment from New York magazine.Ā To promote the season five premiere of “Louie,” the half-hourĀ FXĀ sitcom featuring the comedian, the cable network paid New York to create aĀ Vulture.comĀ homepage populated with six pieces of branded content, including articles, graphics and videos about the show.
Why we like it:
In true Louis C.K. fashion, he has taken over. Ā Combining many different types of paid content,Ā you really can’t think of anything other than Louie! Mission accomplished.
Source:Ā Vulture
Quote of the Week:
Ā Source:Ā Digiday
News:
Tinder Launches Native Video Ads with Bud Light Whatever Campaign
Bud LightĀ is teaming up withĀ TinderĀ to launch the dating appās first-ever native video Profile Card, giving users aged 21 and over who are #UpForWhatever the chance to experience āthe weekend of a lifetimeā in Americaās āmost spontaneous townā, Whatever.
See the First Brands to Use Instagram’s Carousel Ads
Sometimes not even a single picture is enough for advertisers to convey their message.Ā That’s why InstagramĀ added a new ad unit last monthĀ designed as a digital analog to the multi-page print magazine spread. In each so-called carousel ad, advertisers can include up to four photos that people can swipe through as well as a link to a dedicated landing page.
Source:Ā AdAge
The Good, Bad & Ugly Of IAB’s Definition of Native
Banner ads failed to meet the needs of the sophisticated marketer.Ā So when native advertising came along — a technology that brought the prospect of higher engagement without resorting to shenanigans — marketers jumped at the opportunity.
Source:Ā MediaPost
Home Depot spruces up mobile native ads with deep linking
As an unusually cold winter winds down, Home Depot is shrewdly using Ā mobile to reach consumersā whose minds are turning to home improvement projects with native ads while simultaneously experimenting with the effectiveness of deep links.
Source:Ā MobileMarketer
Inside Forbes: Our New Article Page Puts Mobile, Native Ads and Social Front and Center
Most news organizations take an old school print approach to redoing their Web sites. One day their site looks one way, the next itās all different, much like a redesigned newspaper or magazine suddenly changes overnight. The digital work is often done by an outside creative team that sequesters itself for months or longer to find its version of editorial perfection.
Source: Forbes
Native AdĀ Talks
If you’re in New York please come along for a couple of drinks and practical tips to take away on 23rd of AprilĀ at 6pm.
FeaturingĀ Adam Aston, Editorial Director at the New York Times and Joe Lazauskas, Editor in Chief at Contently, we dig in to how to win at native through producing great content. RSVPĀ here.
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Thatās it for this week.Ā If youād like to contribute next week or send us a story tweet usĀ @giveitanudge.
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