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Bridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.

Hitting the play button for Native video
Hitting the play button for Native video
Product Updates

How to Drive Transparency and Efficiency with the Nudge Video Stack

  Marketers using video are struggling with transparency and visibility of how a campaign has performed – with Nudge, that’s made simple.   For example on a recent client campaign we were able to establish that article + video was driving twice as high purchase intent; the client then allocated spend where it gave the highest return.   The challenge is that video formats & executions differ dramatically Nudge has built a toolkit to… Continue reading

Gustaf Stenlund
Gustaf Stenlund
March 23, 2017
Facebook like symbol
Facebook like symbol
Content Marketing

Nudge Enables Facebook Marketers to Optimize to Post-Click Metrics

  Facebook is a common distribution method for marketers and they face a big challenge.   There’s a clear disconnect between what marketers pay for, what they see, and what they actually get from a buy, i.e. what Facebook clicks are actually worth to their business.   Nudge gives marketers in search of quality, greater visibility of what they’re actually getting from their Facebook clicks, and helps optimize towards better outcomes.  … Continue reading

Gustaf Stenlund
Gustaf Stenlund
March 23, 2017
This Week in Native Ads

This Week in Native Ads 3/17

A lot of my coffee chats in the last week or so have been around, what is the long run for content? In the long run, brand created content, distributed. Or partner creator content, distributed. In the long run – the best creators, powered by the best tech will win. It seems in any engagement between advertisers & publishers, it’s who has the best tech that wins. It’s like a technology arms race. But not only the best tech… Continue reading

Ben Young
Ben Young
March 16, 2017
Nudge, the technology to scale native content
Nudge, the technology to scale native content
Product Updates

How Nudge Pays for itself for Publishers

  As with any new investment, publishers need to be clear on how bringing on a new vendor adds value to current processes. The ultimate stress test for any vendor should be how it helps pay for itself and generate greater ROI.   This is the litmus test that Nudge holds ourselves to.   Talk to an account manager today to learn how Nudge adds value to your business.   How… Continue reading

Gustaf Stenlund
Gustaf Stenlund
March 14, 2017
This Week in Native Ads

This Week in Native Ads 3/10

All was quiet ahead of SxSW — it’s a beautiful blue sky here in NY as I pull together this weeks edition. I have an ask — I’m collecting feedback on the newsletter, can you answer a couple of questions? Would appreciate any and all feedback. On the publisher side — we’re seeing promising results with content studios start to hit hard realities of scale. DigiDay digs in to this a bit more. Continue reading

Ben Young
Ben Young
March 9, 2017
Nudge's new API Release Version 2.1
Nudge's new API Release Version 2.1
Product Updates

API v2.1 Released

  This update aims to help customers get integrated with the Nudge API, by making it clearer and easier to use.   When V2 was released a year ago, it brought with it a lot of new metrics and API calls. It also however, brought a lot of old calls, naming conventions, legacy code, that no longer made sense with Nudge today. This update is to address a lot of those issues.   Version… Continue reading

Ben Young
Ben Young
March 8, 2017
Robot hands typing on keyboard is a methapor for the commonsensebot
Robot hands typing on keyboard is a methapor for the commonsensebot
Product Updates

Nudge’s CommonSense Bot Removes User Error from Campaigns

  When running native content campaigns there are many moving parts with multiple pieces of content, headlines, videos, partners and distribution methods to take into account.   By running your campaigns through Nudge it helps streamline these.   Within Nudge, we’ve created a simple, yet effective tool called the CommonSense Bot. It helps marketers pick up mistakes that the partners themselves don’t know that they’re doing.   With all these moving… Continue reading

Gustaf Stenlund
Gustaf Stenlund
March 8, 2017
This Week in Native Ads

This Week in Native Ads 3/3

Last week we hosted #NativeAdTalks here in New York – discussing how to win at programmatic native, niche yes, but an interesting conversation. View it here. Disclosures have entered the discourse again this week, we did a study on this way back in 2014. And it seems redundant to say so, but effective disclosure = effective brand recall. Trying to hide that is like trying to catch water in a sieve. Continue reading

Ben Young
Ben Young
March 2, 2017
Strategy

How Nudge Enables Content Sales Teams

  At Nudge, we talk to brands, publishers and agencies every day. Here are some of the challenges we’re hearing in the marketplace.   Advertisers aren’t renewing their native ads due to a lack of data and understanding of performance; they aren’t sure what ROI they’ll get from a buy.   Publishers need to meet clients’ demand for a proof of performance before they invest.   Pressure mounts on publishers to provide advertisers with fool-proof/original… Continue reading

Gustaf Stenlund
Gustaf Stenlund
March 2, 2017
Request a native ad report from Nudge
Request a native ad report from Nudge
Product Updates

Request a Customized Native Ad Report

  Within the Nudge dashboard clients can now access customized reporting.   For the last 3 years clients have been coming to us directly to request custom reports. For example they want to know insights to optimize the campaign, in-depth end of campaign reports, category insights and custom data requests such a data split by geo region.   To help clients we’ve now automated this, so that within the Nudge dashboard you can… Continue reading

Gustaf Stenlund
Gustaf Stenlund
February 24, 2017