Ben Young
Ben Young
March 2, 2017

Last week we hosted #NativeAdTalks here in New York – discussing how to win at programmatic native, niche yes, but an interesting conversation. View it here.

Disclosures have entered the discourse again this week, we did a study on this way back in 2014. And it seems redundant to say so, but effective disclosure = effective brand recall. Trying to hide that is like trying to catch water in a sieve.

Notable Stories this Week

Campaign of the Week

  • [B2B for Carbonite] Four pieces of advice new business owners should ignore. I love the irony in their advice around not needing advertising but yes absolutely this piece is straightforward and invites their target user in with solid practical advice. Not every piece of native content has to be a big production, work like this performs really well. Plus it’s an asset for the brand to continue to leverage.

Smartest Commentary 

  • Via Kunal at Polar [The Premium Content Comeback] Premium publishers continue to provide premium content, coupled with legitimate, quality audiences. They are the trusted brands and it makes sense for advertisers to align with them to achieve their marketing goals, helping publishers stake a claim to the $20 billion opportunity at their doorsteps.

Datepoints of Note

Events & Webinars