A lot of my coffee chats in the last week or so have been around, what is the long run for content?

In the long run, brand created content, distributed.



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Or partner creator content, distributed.

In the long run – the best creators, powered by the best tech will win.

It seems in any engagement between advertisers & publishers, it’s who has the best tech that wins. It’s like a technology arms race. But not only the best tech but the most tech capable people.

 



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Notable Stories this Week

Campaign of the Week

  • [ Ecommerce Example ] ASOS on Bustle, this got a few votes in the office, reminding us of warmer weather around the corner. Fast loading, multiple calls to action and timely content.
  • [ Finance/Investment Example ] This is so good. Divestment strategies for disruptive times. Timely – but also a good example of using an infographic to draw people back to your full research report on a brands owned asset.

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