Blog
Bridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.
A week of announcements & partnerships this week, from Yahoo to Taboola & AdYouLike. It’s a great sign of maturity in the industry, as the bulge of the adoption curve adopts native, integrations are vital. Also want to shout out to a friends company, Brand Brief, they’re letting you run influencer campaigns from your phone. Neat stuff. Notable Stories this Week Although the FTC works with publishers, it has never penalized… Continue reading
All successful native advertising campaigns have one thing in common – premium content. However, there’s a misconception that once content has gone live, you can’t improve your outcomes. As soon as your native content goes live you need to continuously analyze performance data in order to understand what is/isn’t working, and why. In this post we’re going to let you in on our top 5 tips on… Continue reading
Activating Nudge is easy. 1. Nudge has worked across hundreds of different publishers. 2. It’s a piece of Javascript that goes on the content and Nudge has made it super easy to install. No matter your setup, there’s a Nudge solution for you. 3. Nudge is fast loading and doesn’t impact your brand experience, also worth noting that it’s only on your branded partners pages, not network-wide. Schedule a call with a Nudge account manager to… Continue reading
Activating Nudge is easy. 1. Agency emails publisher, CCs in Nudge account manager 2. Nudge account manager, liaises with publisher and activates 3. All set! FAQ’s – Have you worked with my partner before? Nudge’s across hundreds of accounts each month. It’s Highly likely we have worked with your partner before. If not it’s easy to get it setup on the Nudge platform. – How does it work?… Continue reading
The thread of conversation this week with more advertisers pulling back on Google is: Quality quality QUALITY! Today, the NYTimes released this story around how Chase reduced its targeting from 400,000 websites to 5,000 to get the same result. Give it a read. This is just good, smart marketing, finding what works and doing more of it. Question is – why aren’t more advertisers doing this? Why aren’t providers doing it for them? Advertisers have… Continue reading
Rooted in the family tree of predictive analytics, you find purchase intent. In today’s digital world, purchase intent is now an actionable measurement. By identifying purchasing behavior and which steps of the buyer journey that drives real, tangible value, you’ve got the information you need to set some very clear targets to optimize against – in a highly quantifiable way. By measuring purchase intent, it enables you to have a wider conversation around how activities drive it… Continue reading
It’s definitely announcement week, with OutBrain launching a new yield tool, Nativo partnering with Plista/TTD and Teads getting acquired. Also a little announcement from Nudge: We have opened up access to our Facebook Integration, letting any marketer using Facebook for distribution to automatically optimize to Nudge metrics like scroll, attention, share, etc. It’s super neat. Watch this space, and if you’d like to be an earlier user, ping me. Notable Stories this Week Facebook launches… Continue reading
Marketers using video are struggling with transparency and visibility of how a campaign has performed – with Nudge, that’s made simple. For example on a recent client campaign we were able to establish that article + video was driving twice as high purchase intent; the client then allocated spend where it gave the highest return. The challenge is that video formats & executions differ dramatically Nudge has built a toolkit to… Continue reading
Facebook is a common distribution method for marketers and they face a big challenge. There’s a clear disconnect between what marketers pay for, what they see, and what they actually get from a buy, i.e. what Facebook clicks are actually worth to their business. Nudge gives marketers in search of quality, greater visibility of what they’re actually getting from their Facebook clicks, and helps optimize towards better outcomes. … Continue reading
A lot of my coffee chats in the last week or so have been around, what is the long run for content? In the long run, brand created content, distributed. Or partner creator content, distributed. In the long run – the best creators, powered by the best tech will win. It seems in any engagement between advertisers & publishers, it’s who has the best tech that wins. It’s like a technology arms race. But not only the best tech… Continue reading