Blog
Bridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.
To learn how to get started with Nudge, simply follow these links: How to get setup Advertisers Publishers How Nudge pays for itself Advertisers Publisher For further questions, simply schedule a call with a Nudge account manager today. Continue reading
I’m back! After a week exploring Montauk I’m back in the hot seat. We had NewFronts this week, Twitter surprised with sharing that 50% of their logged in users are under 25. Very interesting. The thread of NewFronts -> premium publishers brand safe environments. As a contrast – FyreFestival brings heat on influencer campaigns…. I’ve been thinking about a couple of things: 1)… Continue reading
Over the past few years, ad-blocking technology has had massive boost in consumer adoption, seeing a 30 percent growth spurt in 2016 alone. At the same time, both banner and interstitial ads have seen declining appeal from consumers and advertisers alike. They are often perceived to ruin the user’s browsing experience, leading to bad results for the advertiser. 10 years ago, B2B agencies weren’t a thing – but they have grown significantly off the increased demand. All businesses now… Continue reading
Busy week at Nudge, we wrapped up our webinar with Variety on How Entertainment Brands Win at Native. If you have a category you’d really like us to dig into or you’d like to partner with us for an upcoming webinar, please let us know. Also make sure you check out the new Luxury Snapshot in notable stories. The research experts in native marketing have shared a number of market evaluations and insights reports, keeping the sector energetic. Continue reading
Luxury advertisers have been slow to adapt to new technologies and advertising methods. For a long time, they’ve opted to stick with what they know; print placements in the ‘right’ magazines where they feel reassured by the company they keep with other brands, i.e. brand safe environments. With growing pressure from millennials to adapt to digital channels, the shift towards adoption has started. We’ve picked out a few… Continue reading
Technology campaigns are leading the way this week, some notable news from Google, adyoulike and Facebook and some great commentary around how the industry needs to focus on quality, not just quantity. If you’re working within the entertainment category make sure you sign up for our upcoming webinar where we’re partnering with Variety to look at how entertainment brands can win at native. Notable Stories this Week Alphabet Inc.’s Google is planning to introduce an… Continue reading
Summer has arrived! And with that, the start of summer campaigns. I’m looking to meet up with more people in the industry, so if you’d like to grab coffee, ping me. I’ve also been mulling over Native and the blockchain a bit more, read my LI update here. The blockchain will have a role in native, in allowing brands to manage and verify their content, clicks/distribution. i.e. A brand is happy to pay the market… Continue reading
Not all clicks are created equal. Every marketer distributing content is looking for quality… …But whilst content distribution has been growing, the way it’s consumed has changed dramatically. We’re all consuming content on different devices and most of us are consuming content on a second screen whilst watching TV. All of this makes optimizing to quality a challenge, because all these variables can… Continue reading
A week of announcements & partnerships this week, from Yahoo to Taboola & AdYouLike. It’s a great sign of maturity in the industry, as the bulge of the adoption curve adopts native, integrations are vital. Also want to shout out to a friends company, Brand Brief, they’re letting you run influencer campaigns from your phone. Neat stuff. Notable Stories this Week Although the FTC works with publishers, it has never penalized… Continue reading
All successful native advertising campaigns have one thing in common – premium content. However, there’s a misconception that once content has gone live, you can’t improve your outcomes. As soon as your native content goes live you need to continuously analyze performance data in order to understand what is/isn’t working, and why. In this post we’re going to let you in on our top 5 tips on… Continue reading