Jonah Peretti, CEO of BuzzFeed
Jonah Peretti, CEO of BuzzFeed

In the race to its IPO, BuzzFeed caves and opens up to programmatic display. Well, that’s the headline but this is a good step, opening up BuzzFeed to the wider programmatic ecosystem. How soon till people are placing native in those display units ;)? I’m sure more than a few readers are about to, or have already.
 
Notable Stories this Week

 
Deals/M&A

 
Campaign of the Week

  • If you’re done 24/32 of these things you’re a legit traveler. Visa Checkout + Marriott Rewards.
  • Esri + Quartz, Businesses are discovering the hidden value in their data: location intelligence. Great headline and the content delivers.

 
Smartest commentary

  • “We’ve branded ourselves to death,” he said. “We don’t need more clutter. We’re here to find small threads of interest and connect and amplify them – we’re entering a connection economy.”Seth Godin
  • “Facebook video has value but not immediate revenue value. There’s no money in news feed video. It’s an avenue for people to have a bigger reach, to sell branded content. YouTube is a way to build a loyal audience and drive revenue because of the pre-roll program.”Mike McAvoy, CEO TheOnion

 
Datapoints of note

 
Events

  • Finally, a DMEXCO role call, who is heading along? LMK, and I’ll do a shout out. Vice versa if you’re hosting any events there.

 
Ta,

Ben