What are the best ways to determine if your SAAS content marketing is working?
This post outlines the best ways to determine if SAAS content marketing is working. Data provides that feedback loop to tell you how effective content marketing is going. But you do need to take it a step further, you need to articulate what that data means, for the customer and for the business. So that in that context, does it make sense. You should be able to demonstrate, this is the totality of the impact we have had, from our… Continue reading