Not at all, marketing analytics is easy to get started in. An easy place, is to create a website or blog, and create some content. And see the analytics that you get. You can install a platform like Nudge, to see some of the metrics. And that’s an easy place to get started. Use that data to help improve your marketing efforts. It’s often recommended for marketers to have a little side project, like this, to experiment on.
This is part of our Guide to Marketing Analytics