Ben Young
Ben Young
October 21, 2022

Analytics is used as a feedback loop in marketing. To provide insight on how well marketing is engaging with customers. Its like a mirror reflection, we did this and analytics told us how well it performed. Then that data can be used to inform marketing decisions, such as, how to allocate resources, areas to focus on, areas to stop. To show progress on the strategy. Basically anything that is performance related.



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