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Analytics provides a feedback loop on how you are engaging your customers. So you can use analytics to find areas of opportunity to grow and improve upon. Whether its something that is working well and needs more resource. Or its something that isn’t working well and needs to be stopped or fixed/improved. Its through this, that businesses can grow.
The other area, is it can provide early insight, into new experiments and initiatives. And how customers are responding. All growth, comes from customers, so seeing how they are reacting is crucial. Otherwise you’re operating blind!
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