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For the latest news, This Week in Native Ads & how to win at native content.

This Week in Native Ads 07/17

Campaign of the Week: Ant-Man News Stories by Marvel Marvel goes native with fake Ant-Man News Stories. Source: YouTube Why we like it: Taking themes from the upcoming Ant-Man movie and turning them into…

Hollie-Blue Allum
Hollie-Blue Allum
July 16, 2015

Why we track Attention Minutes

Over the coming months we’ll be posting about each of the metrics that we report on within the Nudge dashboard. The purpose of these posts is to showcase not just what the metric is but why it’s important…

Hollie-Blue Allum
Hollie-Blue Allum
July 13, 2015

This Week in Native Ads 07/10

Campaign of the Week: Native ads are replacing banner ads on mobile — and here’s why When was the last time you (purposely) tapped an ad on your phone? Probably never. That is the problem with banner ads.

Ben Young
Ben Young
July 9, 2015

This Week in Native Ads 07/02

Campaign of the Week: Seagate – Exploring Deep Cyberspace Explore how much data we use over five of the internets largest platforms. Source: The Atlantic Why we like it: A unique interactive native…

Ben Young
Ben Young
July 1, 2015

Native Content – Auto Category

Each month Nudge will be looking into Native content within different categories to find out which performs the best. It will be a chance to see what others are doing within your category and take learnings for your next campaign.

Hollie-Blue Allum
Hollie-Blue Allum
June 26, 2015

This Week in Native Ads 06/19

Campaign of the Week: These are the tools you should be using to book travel Technology has radically altered the landscape of travel planning in recent years, creating a profusion of websites, apps, and devices designed to…

Ben Young
Ben Young
June 18, 2015

This Week in Native Ads 05/29

Campaign of the Week: Gillette – Summer Getaway Essentials We’ve rounded up a few summer getaway essentials that you shouldn’t forget to pack—from swim trunks to a subscription to the newly revamped —so you can relax…

Ben Young
Ben Young
May 28, 2015

This Week in Native Ads 05/22

  Campaign of the Week: Red Nose Day – 10 Fun Ways You Can Raise Money For Charity Right Now Get started now. There’s no time to wait… Red Nose Day is today! Use your creativity to…

Ben Young
Ben Young
May 21, 2015

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