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For the latest news, This Week in Native Ads & how to win at native content.

Finance Category – Native Content Review

  Each month Nudge looks into Native content within different categories to find out which content styles and publishers perform the best. It’s a chance to see what others are doing within your category and take learnings for your next…

Hollie-Blue Allum
Hollie-Blue Allum
August 10, 2015

Engagement & Attention. You need both

Talking to agencies, brands and publishers at Nudge, has shown us that people tend to focus on either engagement or attention for native content, rarely both. It’s important to get both sides of the story when it comes to engagement and attention.

Hollie-Blue Allum
Hollie-Blue Allum
August 7, 2015

This Week in Native Ads 08/07

Campaign of the Week: The secret to truly understanding people? Meeting many different kinds and seeing what’s universal. Source: Upworthy Why we like it: This is a sponsored piece about the kindness in…

Ben Young
Ben Young
August 6, 2015

Native Content: Sponsored Content Hubs

Native Content at it’s very heart is about fitting within a publishers style of content for a seamless user experience that allows brands to engage with the publishers audience. We’ve all seen great examples of true native content; NY Times…

Hollie-Blue Allum
Hollie-Blue Allum
August 5, 2015

Jobs at Nudge: Product Manager

We are seeking a junior product manager to join our team. It’s a generalist sort of role including: product design, management and some hands on marketing. Your background is probably in a range of design fields, prior people have come from…

Ben Young
Ben Young
July 31, 2015

This Week in Native Ads 07/24

Campaign of the Week: Via an Island of Hope, a New Home – AirBnB Airbnb helps visitors to New York City feel like they belong here, while simultaneously supporting Airbnb hosts and the communities where they…

Ben Young
Ben Young
July 23, 2015

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