How can I improve efficiency of media buys?
Get better measurement is often the answer. To find exactly how efficient your current media spend is. And then to identify the pockets of opportunity that are there. Efficiency of course, is contextual to you and your objectives. You want media that is most effective at driving those objectives. So your measure may not be particularly universal. But the same principles apply. Completing a measurement audit, to make sure you are measuring the right things. Also to find any… Continue reading