This post outlines how content marketing drives sales for SAAS companies.
Customers engage with the content created, consume it, and then if interested will make a purchase. Content acts as a way to get in front of potential customers, educate them and gets them closer to purchase.
It may be they read a blog post, sign up to the newsletter, then later purchase the product. That’s the path for how content marketing drives sales for SAAS.
Content can sit at any stage of the purchase process. Whether it’s creating awareness and building brand profile. To educating customers on how the product can solve their problem. To providing comparisons and final decisions before they make a purchase. And finally, even to help existing customers, better use the product, renew or upgrade their current package.
This is part of our Guide to Content Marketing for SAAS.