Analytics can play a role in the challenges which most businesses face. Typically centre around ‘performance’ where data can help provide a baseline on the current performance, and provide indicators of progress and hitting targets. So if a business has a performance challenge, analytics can help address it.
This can include, how to grow the business, grow sales, marketing, headcount, channel partnerships.
It just takes sitting down and going, how can we measure this, are their providers that do this for us, and how can we operationalize the data that we get from it.