Most successful KPI for B2B SAAS Marketing
A tough one, so lets break it up. The most successful KPI is one that helps a team, drive success. Key performance indicator. So it has to work from the start of the marketing program, through to a successful programme. That KPI most often is reach, how many prospective customers have we engaged in a duration. How Brands Grow, the book by Byron Sharp supports this thesis as well. You have to reach new customers in a meaningful way. it… Continue reading