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Bridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.
Reports

Netflix goes native: A whitepaper on Netflix’s Native Ad Investment in the New York Times & Wired

A recent article on DigiDay concluded that only 9% of marketers are very confident about their Native Ad metrics. Thus Netflix’s well documented recent investment in Wired and New York Times Native Ad products provides an opportune case study to bring these measurement challenges to life. This whitepaper is aimed to help brands evaluate their own native ad investments and learn more about native ad measurement. Using Nudge, we were able to get a picture of how each… Continue reading

Ben Young
Ben Young
July 7, 2014
This Week in Native Ads

This Week in Native Ads 07/04/14

Native Ad Campaign of the Week: Summer To-Do Calendar by Leinenkugel Don’t let the summer pass you by! Find inspiring BuzzFeed posts for every important date and make the next few months memorable. Source: Buzzfeed Why we like it: It’s timely with summer here, has real utility showing summer event and brand tie in with Leinenkugel Summer Shandy.  Clean, simple well executed.   Quote of the Week: Source: BeetTV   News:… Continue reading

Ben Young
Ben Young
July 3, 2014
This Week in Native Ads

This Week in Native Ads 06/27/14

Native Ad Campaign of the Week: Digiday breaks out Native Ad Inception: Two native ads for native ads. A Native Ad inside a Native Ad. TripleLift and Yahoo both pulling out this ad inception on DigiDay. Source: DigiDay +  DigiDay Why we like it A clever idea by both companies, using a Native Ad to spread their content on Native Ads.  Good to see them leading by… Continue reading

Ben Young
Ben Young
June 27, 2014
Branded Content, Reports

A whitepaper on Netflix’s Native Ad Investment: New York Times & Wired

A recent article on DigiDay concluded that only 9% of marketers are very confident about their Native Ad metrics. Thus Netflix’s well documented recent investment in Wired and New York Times Native Ad products provides an opportune case study to bring these measurement challenges to life. This whitepaper is aimed to help brands evaluate their own Native Ad investments and learn more about Native Ad Measurement. Using Nudge, we were able to get a picture… Continue reading

Willem Ockhuysen
Willem Ockhuysen
June 25, 2014
This Week in Native Ads

This Week in Native Ads 06/20/14

Native Ad Campaign of the Week: Netflix’s Orange is the New Black NY Times Native Ad A nearly 1,500-word native ad for Netflix’s original series “Orange is the New Black” appeared on The New York Times website last Friday. It’s among the first native ads from Times’ newly minted T Brand Studio. The ad uses video, charts and audio to supplement text about female incarceration in the U.S. Continue reading

Ben Young
Ben Young
June 19, 2014
Native Advertising

What are native ads?

The Native Ad Market is growing rapidly, I’ve heard comments such as ‘I’ve never seen a shift happen so quickly’. The numbers suggest a $4.6b market by 2017. So what are native ads? But before we race ahead – what are Native Ads?  73% of marketers admit to being confused by it. Simply put, they are ads which are native to the platform they are displayed on. Instead of picking a one size fits… Continue reading

Willem Ockhuysen
Willem Ockhuysen
May 29, 2014
Case studies

Protein sees real time success with Nudge

Protein ran three pieces of paid content for Don Julio across three different publishers. By integrating Nudge they had access to a dashboard which gave them a consistent measure of performance across all three platforms in real time. No more waiting six weeks for reports. For the first time they had viewability on the earned impressions and virality of the content. They were able to clearly highlight which advertorial was the most effective from a media investment point of view at any… Continue reading

Mikaela Johansson
Mikaela Johansson
May 21, 2014
Product Updates

Nudge partners with OutBrain

We’re excited to announce our partnership with OutBrain. What do they do? Links to your content appear as recommendations at the bottom of articles on top publisher sites where people are looking for something new to discover. OutBrain facilitates this. This means we’re able to use Nudge to help optimize and leverage your content campaigns. How we work together We help you understand your best content and can auto optimize your OutBrain campaign to only invest in… Continue reading

Ben Young
Ben Young
April 16, 2014
Product Updates

A sneak peek at our new dashboard

The new Nudge dashboard will roll out in the next release. It has been completely redesigned to be more aesthetically pleasing and easier to navigate. Most of the improvements are visual, looking at the data in a new way. Our graphs have been opened up to show the flow of data. At a glance we can compare how the data is performing. Improved location map that highlights where your content is most popular. Drop downs let you drill down into each… Continue reading

Mikaela Johansson
Mikaela Johansson
April 16, 2014
Analytics

A guide to Content marketing’s #1 goal – Brand Awareness

Advertisers seem to be on a perpetuating hunt for the new innovative spot for their marketing message in order to reach brand awareness. Ads are basically everywhere; in the taxi, on the train, billboards, magazines, public bathrooms and even all the way onto our bare skin, and we see them as much as 5000 times each day. So how are companies standing out in the crowd, and how do they avoide to cross… Continue reading

Mikaela Johansson
Mikaela Johansson
April 14, 2014