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Bridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.
This Week in Native Ads

This Week in Native Ads 09/05

Campaign of the Week: Watch This Dyson Tackle Serious Messes with Satisfying Ease There’s definitely something satisfying and stress relieving about conquering a mess. Dyson’s DC59 Motorhead is the perfect sidekick to battle domestic chaos. For that instantly gratifying, cathartic experience of watching a dirty disaster transform into a clean home, check out these GIFs showing the DC59 Motorhead in action. Warning: this cordless vacuum’s powerhouse moves can be mesmerizing. Source: … Continue reading

Ben Young
Ben Young
September 4, 2014
This Week in Native Ads

This Week in Native Ads 08/29

Campaign of the Week: 19 Ways To Make The Most Of Summer In New York Before It’s Over Summer is when New Yorkers come out to play. The New York Lottery partners with BuzzFeed to make sure you get the most out of summer with a classic list format. Source: Buzzfeed Why we like it: Timely (end of summer), actual utility – people are thinking about what to do… Continue reading

Ben Young
Ben Young
August 28, 2014
This Week in Native Ads

This Week in Native Ads 08/22

Campaign of the Week: There Are Two Shapes Of Shoes Men Should Never Wear Ever since we wrote about avoiding square-toed and overly-pointy shoes — because they look unnatural and are the most obvious signs of cheaply-made, mass-produced footwear — we’ve received many questions about what shape(s) to look for. Source: Business Insider Why we like it: It’s the right strategy for the brand, they tap in to a… Continue reading

Ben Young
Ben Young
August 21, 2014
This Week in Native Ads

This Week in Native Ads 08/15

Campaign of the Week: reForm When blogging platform Medium published Re:form on Tuesday, its latest “collection,” readers may have notice something entirely new to the site: advertising.   Source: Medium Why we like it: BMW expressing their brand values through their placement, also embracing the medium community by supporting a topic rather than a specific post. We’ll watch this as it progresses.   Quote of the Week:… Continue reading

Ben Young
Ben Young
August 14, 2014
This Week in Native Ads

This Week in Native Ads 08/08

Campaign of the Week: Peek Inside This Entrepreneur’s Zen Home Before becoming an entrepreneur, Mike Del Ponte spent several years traveling the world volunteering and working in microfinance. The influence of global cultures blended with modern minimalism shows in the space he currently inhabits in San Francisco. Pieces sleek and digital are placed comfortably alongside the raw and colorful collections from global travels. Source: Mashable Why we like it: The… Continue reading

Ben Young
Ben Young
August 7, 2014
This Week in Native Ads

This Week in Native Ads 08/01

Campaign of the Week: Amazingly Humanlike Robot Able To Commit Thousands Of Mistakes Per Day Saying they have been able to replicate human behavior more closely than ever before, researchers at MIT unveiled Tuesday a remarkably advanced robot that is capable of committing thousands of mistakes per day. Source: The Onion Why we like it: The idea of bringing The Onion satire through to a piece of sponsored content is… Continue reading

Ben Young
Ben Young
July 31, 2014
Product Updates

101 ways to use Nudge

We’re pretty overt about this, we have a free version of Nudge it’s actually right over here: Right there on our homepage. This is actually pretty powerful, the reason is in it’s flexibility. You can put any url in there and get data. This is super helpful and lets you begin to make comparisons. Here’s 101 ways to use Nudge Check out your competitors campaigns.  Sure you don’t have analytics on it but now you do. Compare your… Continue reading

Ben Young
Ben Young
July 28, 2014
How To

How to increase EdgeRank with Content Analytics

In short – a lot of Facebook pages have been hit by the Facebook algorithm change. The way to combat that is to increase your EdgeRank, a measure of how good your Facebook content is. Similar to Google with PageRank, this is an algorithm as to what to show on the homepage.  The newsfeed is the same as the first page of Google. So, what we’ve learnt to do, is post to Facebook, then put a little spend behind our… Continue reading

Ben Young
Ben Young
July 28, 2014
This Week in Native Ads

This Week in Native Ads 07/25

Campaign of the Week: You Take A Picture Of Your Food And Tag It. What You Get Is Less Hunger Tag your food pictures with #mealforameal (bonus if you spell it out in mustard) and share this thing. We’ll be helping those in need in the time it takes you to take a picture. Source: UpWorthy Why we like it: Part of an integrated campaign, this is a great use of native… Continue reading

Ben Young
Ben Young
July 24, 2014