Nudge was built by folks who used to work at agencies. The system is very easy to use, so anyone can pick it up and use it. The automated insights help busy clients, so they can sort through the data to get from insight to action faster.
Agencies use Nudge because it is easy to use, gives smart metrics which reflect how customers are engaging and automatically creates insights for them. So they can shift from insight to action faster.
The platform offers a free tier, that clients can get started with. And offers a low risk way to try a new solution.
Further, compared to other solutions, it is much easier to use and covers the needs of most clients.
This is part of our Guide to Content Marketing Analytics.