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Bridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.
Native Ad Campaign of the Week: Netflix’s Orange is the New Black NY Times Native Ad A nearly 1,500-word native ad for Netflix’s original series “Orange is the New Black” appeared on The New York Times website last Friday. It’s among the first native ads from Times’ newly minted T Brand Studio. The ad uses video, charts and audio to supplement text about female incarceration in the U.S. Continue reading
The Native Ad Market is growing rapidly, I’ve heard comments such as ‘I’ve never seen a shift happen so quickly’. The numbers suggest a $4.6b market by 2017. So what are native ads? But before we race ahead – what are Native Ads? 73% of marketers admit to being confused by it. Simply put, they are ads which are native to the platform they are displayed on. Instead of picking a one size fits… Continue reading
Protein ran three pieces of paid content for Don Julio across three different publishers. By integrating Nudge they had access to a dashboard which gave them a consistent measure of performance across all three platforms in real time. No more waiting six weeks for reports. For the first time they had viewability on the earned impressions and virality of the content. They were able to clearly highlight which advertorial was the most effective from a media investment point of view at any… Continue reading
We’re excited to announce our partnership with OutBrain. What do they do? Links to your content appear as recommendations at the bottom of articles on top publisher sites where people are looking for something new to discover. OutBrain facilitates this. This means we’re able to use Nudge to help optimize and leverage your content campaigns. How we work together We help you understand your best content and can auto optimize your OutBrain campaign to only invest in… Continue reading
The new Nudge dashboard will roll out in the next release. It has been completely redesigned to be more aesthetically pleasing and easier to navigate. Most of the improvements are visual, looking at the data in a new way. Our graphs have been opened up to show the flow of data. At a glance we can compare how the data is performing. Improved location map that highlights where your content is most popular. Drop downs let you drill down into each… Continue reading
Advertisers seem to be on a perpetuating hunt for the new innovative spot for their marketing message in order to reach brand awareness. Ads are basically everywhere; in the taxi, on the train, billboards, magazines, public bathrooms and even all the way onto our bare skin, and we see them as much as 5000 times each day. So how are companies standing out in the crowd, and how do they avoide to cross… Continue reading
The best way to engage with your audience and potential customers is via content marketing. It’s handy when you want to improve your search rankings, increase brand loyalty, engagement, visibility, and driving social sharing and interaction. Emotional engagement is a fundamental aspect in every successful content marketing strategy. Right now, one of the biggest trends in content marketing is visual storytelling; people share information, videos, pictures and other types of media with each other all the time. As… Continue reading
Blogger Outreach is a tried and tested methodology for brands to reach outside their audiences and capitalize on the great communities passionate independent bloggers have created. The challenge has been – how do we substantiate that value? Not only from the bloggers perspective – they want to charge fair pricing, and fair pricing means they can stick to their editorial standards and do right by their community. For their customers (brands) it means fair pricing in terms of performance. But… Continue reading
One neat thing about Nudge – is that it works across domains. Say you’re running a Content Campaign across three different domains, we simply give you code for each of them. Then the data from each is automatically pulled into your Nudge Dashboard. As easy as that. Continue reading
Today’s marketing is all about content, or not just content but good content. Everyone wants to create content and draw attention to their blog, article, product, brand and so on. And they are also willing to pay money for it. Why is that? Well, according to Demand Metrics, content marketing has been known to generate three times as many leads as traditional leads. Statistic research from Voliter Digital claims that shared pieces of content are up to five times… Continue reading