Home Breadcrumb Blog

Blog

Bridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.
Product Updates

Nudge seeks Sales and Account Manager

We’re seeking a full-time driven sales and account manager to join our agile sales team. Nudge is a software company which helps agencies & publishers track, measure and manage native advertising content. Day to day includes: – Management of sales outreach – Sales meetings – On-boarding new clients – Management of assigned accounts – Reporting We’re a young team with the core from New Zealand, it’s a fast-paced environment, very collaborative and continuously experimenting. We have a sales system… Continue reading

Hollie-Blue Allum
Hollie-Blue Allum
May 6, 2016
This Week in Native Ads

This Week in Native Ads 05/06

Campaign of the Week: 14 Avocado Snacks You Should Make For Cinco De Mayo…And For…Ever Source: Buzzfeed Why we like it: They’ve done it again! Avocados from Mexico make sure that they are the one to count on when celebrating this annual food fest that is Cinco de Mayo. A sponsored list in Buzzfeed that pretty much says it all – there is absolute no reason… Continue reading

Ben Young
Ben Young
May 5, 2016
Product Updates

Nudge seeks Junior Marketing Manager 

We’re seeking an ambitious hungry digital marketer who wants to experiment, push the boundaries and learn a few things along the way. Nudge is a software company which helps agencies & publishers track, measure and manage native advertising content. Day to day includes: – Website optimization – Advertising optimization, Twitter, Facebook, Native – Development of marketing collateral – Helping run our Native Ad Talks events – Content marketing We’re a young team with the… Continue reading

Ben Young
Ben Young
April 29, 2016
Strategy

Content Hacks for Founders

The best content you produce is content which is polarizing, in that only the people who will end up your customers will read it. Here are a few ideas that I have used repeatedly to achieve this. 1) Industry Newsletter, your This Week in We do ‘This Week in Native Ads’. That honestly may not be that interesting to you but it pulls in the right people for us. The list isn’t massive but it sure is effective. If haven’t yet, start an… Continue reading

Ben Young
Ben Young
April 29, 2016
This Week in Native Ads

This Week in Native Ads 04/29

Campaign of the Week: Does the Body Reveal Secrets about out Decisions? Source: New York Times Why we like it: Investing in your future is all about making the right decisions. So what better way to talk investment, than with an article about the human factors that goes into how we reason and think? This paid post in The New York Times introduces you… Continue reading

Ben Young
Ben Young
April 28, 2016
This Week in Native Ads

This Week in Native: Headlines with Numb3r5

Campaign of the Week: 10 Items You Need to Survive in The Wilderness Source: Thrillist Why we like it: A spark-producing ferro rod, a large 2qt cooking pot and a handy saw. These are all things that you should consider packing if you ever decide to head into the wild. Featuring HISTORY’s season 2 of Alone, this native ad in Thrillist gives you all… Continue reading

Ben Young
Ben Young
April 21, 2016
This Week in Native Ads

This Week in Native Ads 04/15

Campaign of the Week: The Water Diviner Source: Complex Why we like it: Get inspired by the athlete, the one everyone loves to love, as he gets ready for his fifth and final Olympics in Rio. This Custom Feature in Complex, presented by Under Armour, takes you on a typical day in the life of Michael Phelps. An engaging story,… Continue reading

Ben Young
Ben Young
April 14, 2016
This Week in Native Ads

This Week in Native Ads 04/08

Campaign of the Week: Guide to Cat Ownership Source: The Onion Why we like it: If you have a cat, chances are you’ll agree with most things being taught here. If you don’t, but are about to get one, you’ll have a good look into what’s to come. This custom feature in The Onion, presented by Temptations, is funny, simple and quite genius –… Continue reading

Ben Young
Ben Young
April 7, 2016
This Week in Native Ads

This Week in Native Ads 04/01

Campaign of the Week: Gant – Never Stop Learning Source: Inside Hook Why we like it: Introduced with an engaging story-building video, followed by an article with styling tips and links to purchase. This New York Lifestyle Guide, presented by GANT in InsideHook, is fun, well branded and interactive! Quote of the Week We have 160 years of history. When we… Continue reading

Ben Young
Ben Young
March 31, 2016
This Week in Native Ads

This Week in Native Ads 03/25

Campaign of the Week: Wakayama – Make it Happen Source: The Atlantic Why we like it: Interactive and artfully put together, this custom feature in CNN tells a great narrative as to why you should visit Wakayama. It includes multiple content types and invites you to the best that Japan has to offer. Quote of the Week The success depends on how… Continue reading

Ben Young
Ben Young
March 24, 2016