Skip to content
BlogBridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.
Campaign of the Week: Seagate – Exploring Deep Cyberspace Explore how much data we use over five of the internets largest platforms. Source: The Atlantic Why we like it: A unique interactive native ad from seagate, allowing us to take a look at the activity across different social media platforms. It always makes an interesting user experience when the brand tries something new. Quote of the Week… Continue reading
Each month Nudge will be looking into Native content within different categories to find out which performs the best. It will be a chance to see what others are doing within your category and take learnings for your next campaign. To kick off this series we’ll be starting with the Automotive Category. There’s a lot of material here to review so we’ve focused on campaigns that range across different types of content and audience targeting. For reviewing all content we’ve… Continue reading
Campaign of the Week: Dodge Ram Trucks – Under the Hood of Country Music Add a little rock to your country ride! Why we like it: A unique collection of images and videos of country music and trucks. Likening the Ram Trucks to a classic pair of cowboy boots – a country staple, where every boot has details of historical significance and trimmings to show its unique style. Just… Continue reading
Campaign of the Week: These are the tools you should be using to book travel Technology has radically altered the landscape of travel planning in recent years, creating a profusion of websites, apps, and devices designed to book trips better—making it significantly more difficult to cut through the noise in the process. The solution is a carefully edited mix drawn from the hundreds of available services, which in combination can smooth out a potentially rocky odyssey into… Continue reading
Nudge has measured a high volume of bloggers network campaigns. Throughout these campaigns we’ve picked up some tips to get the best results out of your bloggers and hit those client objectives. Have a read through the tips below and then check out the Bloggers Club case study that you can download at the end. Tip One: Bloggers networks tend to be more agile than bigger publishers. This means that as long as you’re keeping an eye on… Continue reading
Campaign of the Week: Gillette – Summer Getaway Essentials We’ve rounded up a few summer getaway essentials that you shouldn’t forget to pack—from swim trunks to a subscription to the newly revamped —so you can relax and get dirty on the weekend but roll up to work looking fresh-faced and conference room-ready come Monday morning. Why we like it: This is a great example of well executed sponsored content. Gillette… Continue reading
Campaign of the Week: Red Nose Day – 10 Fun Ways You Can Raise Money For Charity Right Now Get started now. There’s no time to wait… Red Nose Day is today! Use your creativity to come up with a silly fundraising idea before it’s too late! Even something small can help change children’s lives around the world. Why we like it: May the 21st is Red Nose… Continue reading
We recently hosted our second native ad talks, this time talking Content Production. Moderated by Lucia Moses, our panelists were Adam Aston (Editorial Director the NY Times T Brand Studio) and Joe Lazauskas (Editor, Contently). During the evening, they shared insights, on how to produce the best native ad content. What was clear from the conversation is that everyone around the table wants the best work. This boils down to a few things, clear objectives, getting the right talent,… Continue reading
We recently hosted our second native ad talks, this time talking Content Production. Moderated by Lucia Moses, our panelists were Adam Aston (Editorial Director the NY Times T Brand Studio) and Joe Lazauskas (Editor, Contently). During the evening, they shared insights, on how to produce the best native ad content. What was clear from the conversation is that everyone around the table wants the best work. This boils down to a few things, clear objectives, getting the right talent, being a good client and giving it the time it needs. What follows is a synopsis of the discussion. In the end is a link to the video & audio, with time stamps to particular topics. How to be the dream client Adam talked about how the stars aligned for the creation of the Orange is the New Black piece, the key things for as he put it the dream are to: – Come to the table with clear goals for the content – Realize this is a quality game; give your team the time to gestate – Provide constructive feedback – Bring data and/or topic areas to the table, it helps – Be comfortable with the article mentioning competitors, it has to draw people in The flipside of this too is publishers doing their part; both panelists spoke to this from their experience as Editors. How publishers get the best work Involving brands in the content creation process does put a spanner in the works, so publishers have to reflect that. – Hire the best talent – Don’t just throw your team at the whim of the brand, maintain editorial standards – Be upfront around your code of ethics or conduct to establish how you produce native – Continual feedback with client, not just at the end – Develop understanding of different markets regulations for marketing messages – Develop processes for clearing data & image rights for advertising purposes, some industries are more regulated than others – Arm yourself with data to make recommendations Watch the full video or audio to get the whole conversation, or review the timestamps for key parts of the conversation. If you’d like to attend future native ad events, follow @giveitanudge on Twitter. Thanks to PowerLinks for sponsoring the talks. <soundcloud embed> — You can jump ahead to particular topics, at these timestamps: 4:15 Quality is key 5:15 having your goals set in the beginning 5.55 How to hire for native 9:26 How to protect journalists 15:12 The dream client 16:12 Orange is the new black setting the standard 18:18 How quizzes actually help a brand articulate a message 20:00 Once produced putting… Continue reading
Campaign of the Week: The 30-Minute Recharge: NYC We call it the city that never sleeps for a reason: Life in the Big Apple unfolds at breakneck speed. Down streets, through subways, and on buses, everyone’s in a rush to get to the next big moment Why we like it: In response to the Shot on a iPhone campaign, Samsung takes us to local spots to unwind and shows… Continue reading