BlogBridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.
Campaign of the Week: A Child’s Life After Human Trafficking When I think about what ’home’ means to me, I think about David. Upon arriving at one of our SOS Children’s Villages in Nicaragua, I saw 15-year-old David sitting nervously at a table by himself. This was an unusual sight for me. On each of my trips to our villages, I had been greeted with big hugs, laughter and a myriad of questions from the children and… Continue reading
Campaign of the Week: Land Rover – The Vanishing Game With unknown pursuers hot on his trail, Alec Dunbar prepares for a night in the wilderness. Armed with knowledge he gleaned from his experience prepping for the epic war film Exit Wound, Alec procures vital supplies from the local outfitter — clothing perfect for weathering the unforgiving Scottish moors. Why we like it: Campaign built on Tumblr, utilizing various… Continue reading
Campaign of the Week: Cities Energized Cities are a fundamental part of modern life, yet for most of human life they have been the exception. Our ancestors lived almost entirely in rural areas, on farms or in small towns. But about two centuries ago, people began to migrate from field to factory and urbanization began. That movement has steadily gathered speed until, sometime around 2007, the balance tipped. Now, for the first time in human history,… Continue reading
Campaign of the Week: Global Technology Adoption Index: A Reality Check from the Mid-Market When it comes to tech trends, multi-billion-dollar enterprises dominate the discussion, while midsize companies often go overlooked. Dell is seeking to fill this information gap with its inaugural Global Technology Adoption Index. Source: New York Times Why we like it: Dell returns to the Times for a follow up to their inaugural execution back in January. … Continue reading
In this post we share a few insights we get by providing analytics for native ad content. Keep in mind this is a nascent industry so standards are still being developed but this is a place to start. Evaluate the technology stack You want to check for a few things: On your native ad content, how long do you get this space for? Also are other advertisers going to get to bid on ad space on it? We see too… Continue reading
Campaign of the Week: 36 Hours and Google Maps Plan your next adventure with Google.
Google brings you an app inside the New York Times, to showcase Google Maps as a travel planning tool. How would you spend 36 Hours in Chicago? Source: New York Times Why we like it: Another high production values execution by the Times, whilst the app could do with a bit of usability work, it’s interesting… Continue reading
Campaign of the Week: Flavoured Trend, New Flavors Every whisky has its own flavour profile. Most Canadian whisky tastes of honey, maple and toffee. Flavoured whisky takes one of these notes and intensifies it. “That’s why it works so well,” says Don Livermore, master blender at Wiser’s. “It still tastes like whisky, but with a more pronounced flavour.” Here, Livermore explains the flavoured-whisky trend. It tastes like whisky, but with one flavour in the forefront. “When you… Continue reading
We are seeking a senior sales person to join our team, you will be leading the charge on on our existing pipeline of leads. We have more than we can keep up with! Day to day includes: – Pitching prospects – Helping us move deals through the pipeline – Assisting with onboard (we’re still a small team) – Developing new pitches & vertical development – Giving feedback to our product team – Working alongside… Continue reading
Campaign of the Week: Death of the Wallet? Apple’s foray into contactless payments has put “mobile payments” on everyone’s lips, even though the industry has been growing steadily over the past few years. Purchases made using a smartphone or tablet rose 48% year-over-year to $8 billion during the second quarter of 2014. That growth is 3x that of desktop ecommerce, and it’s the swiftest increase in mobile spending since Q1 of 2012. By 2020,… Continue reading
Campaign of the Week: Art of the Thrill We remember the thrills. The moments that make our hearts beat faster and adrenaline run: the first kisses and game-winning home runs, the mountaintops and graduations. But they’re fleeting. They happen, and then they’re gone. In these digital days, though, it’s becoming clear those high points don’t just leave an impression in our memories—they ripple throughout our bodies too. Our lungs and hearts no longer only… Continue reading