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Bridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.
Content Marketing

What is Content Retargeting?

You’re here to find out what is content retargeting Content retargeting is using retargeting advertising to show groups of content to people who have already read or engaged with your other content. It allows you to manage your content funnel a lot more effectively. For example: Someone reads your thought leadership piece. You then retarget a summary of your industry research. For those that read that research you retarget some of your latest case studies or customer interviews. The intention… Continue reading

Ben Young
Ben Young
February 5, 2016
This Week in Native Ads

This Week in Native Ads 02/05

Campaign of the Week: It’s Not Too Late to Host an Effortless Game Day Party Source: Serious Eats Why we like it: Hyped about the upcoming Super Bowl 50-Party? Want to make it perfect but afraid you don’t have the time? No worries, this sponsored piece on Serious Eats by Boxed has got you covered. It’s a Super Bowl guide including a checklist and… Continue reading

Ben Young
Ben Young
February 4, 2016
Native Advertising

103 Native Advertising Tools to Explore in 2018

We’ve compiled a comprehensive list of all the native advertising tools out there. This list is useful for agencies, brands and publishers. We’ve broken them down in to four categories. Content – Content Creation – Content Recommendation – Content Marketing & Amplification Platforms – Native Ad Platforms – Mobile Native Advertising – Native Ops – Native Video – Native Advertising DSPS – Native Content Publishers… Continue reading

Amanda-Anna-Caroline
Amanda-Anna-Caroline
January 28, 2016
This Week in Native Ads

This Week in Native Ads 01/29

Campaigns of the Week: Discover the Hidden Beauty of New York with Paul Jung Source: Design Milk Why we like it: In this piece of content brought to you by Range Rover and Design Milk, New York based photographer Paul Jing takes you on a trip around his favorite city. Showing angles and views sometimes hidden from the untrained eye. The piece is presented as both a video and an article,… Continue reading

Ben Young
Ben Young
January 28, 2016
Strategy

South Park reflects on the digital generation to date – what is really happening in the world of sponsored content?

You might not know this, but a few months ago South Park decided to release a couple of episodes about the digital era of marketing, including pop-ups ads, sponsored content and native ads. The episodes got a lot of exposure and publishers such as Business Insider, Adweek and Techtimes wrote about it on their sites. Maybe, being aired in November 2015, they were just right in time considering what’s happening on the digital landscape right… Continue reading

Therese Bengtsson
Therese Bengtsson
January 28, 2016
Native Advertising

3 Tips to Improve your Native Content

I was reviewing a bunch of Nudge campaigns this morning – and wanted to share three quick things that can be done to improve. Headlines Headlines Headlines Headlines need to be punchy, that doesn’t mean short but a bit more direct in what the user is going to get. Content Length Don’t be afraid to make the content longer, not beefing it up with fluff but just sharing more of the story. There is a strong correlation between increased content length… Continue reading

Ben Young
Ben Young
January 28, 2016
This Week in Native Ads

This Week in Native Ads 01/22

Campaigns of the Week: The Ultimate Guide to Cognac Source: Thrillist Why we like it: Cocktail recipes, history and cognac 101 – this sponsored article brings you everything you need to know about this french-originated brandy. This piece is featured in Thrillist and presented by cognac brand Rémy Martin. It’s smartly divided into three different sections with click-through links for further readings. It includes beautiful imagery and… Continue reading

Ben Young
Ben Young
January 21, 2016
Branded Content

Sponsored Content Examples

There’s a lot of sponsored content circling the web today, and here are some of my favorite examples of sponsored content and why I like them. For the latest visit The Best Native of 2021. See also Branded Content Examples. Mouth-watering reasons to visit Adelaide An article written with wit and compelling description invites you into this urban paradise Adelaide in southern Australia. Well-written… Continue reading

Therese Bengtsson
Therese Bengtsson
January 19, 2016
Branded Content

How to spot sponsored content

They key to identifying sponsored content, is looking for the disclosure. Under FTC guidelines, sponsored content has to be obviously disclosed and identified by a reasonable person. That means any reasonable person should be able to spot sponsored content. Things you can look for: In the header, you are looking for a logo or a paid for by. Pre-click, on a feed, near the headline should be a brand logo. A disclosure,… Continue reading

Ben Young
Ben Young
January 18, 2016
Native Advertising

Definition of Native Content

What is the definition of native content? Definition: A piece of content that has been commissioned or paid to be placed on an external website with the view that the content fits and the form and function of where it exists. Sponsored content is a term often used for native content How does it relate to native advertising? Native content is a type of native advertising. The criteria making it native is that: It is designed to fit in with the publisher… Continue reading

Ben Young
Ben Young
January 18, 2016