buzzfeed plans to lay off 15% of staff
buzzfeed plans to lay off 15% of staff

One big thing
Marie Kondo is having her cultural moment, I read the book a few years ago – and subsequently went on a rampage through the house and my belongings ha. From a marketers perspective, it’s also a process worth doing, reviewing all the tools, systems, processes, partners and looking to simplify. In a world of growing spend, we’ve added more, simplifying helps everyone focus on the end result – better business outcomes. IF you haven’t caught it yet on Netflix, do check it out, or get the book here.

Notable stories this week

Deals/M&A

  • BeesWax raises $15m at a $77m pre-money valuation.
  • Vox acquired the open-source publishing platform Coral Project. Publishers have had a crack at licensing their stack to mixed success in the past. What makes this different is, that paired with Concert, it brings tools to help generate revenue to the table.
  • buys TrendKite for $225m.

Campaign of the week

    • I liked this campaign with Visa down under called Urban Survivalist, can Ronny Chieng survive 24 hours with no money.

Smartest commentary

Datapoints of note

Events

That’s it, Happy Friday.

-Ben

Need to reduce bounce rates in a pinch?
Nudge is a content marketing analytics platform that drives performance for leading brand advertisers and premium publishers.

 


“Join