How emotional responses to advertising impact brand recall
I recently wrote a piece on how context in premium environments impact how we respond to content, where we learned that contextual advertising leads to increases in attention, which in turn, impacts brand recall (amongst other things). In this piece, I cover how advertising/branded content impacts long-term memory – more specifically, how emotional responses to advertising strengthens brand recall and recognition. To avoid confusion, it’s worth noting that I alternate between the terms ‘advertising’ and ‘branded content’,… Continue reading
