This Week in Native Ads 11/15
One big thing The streaming wars have dominated stories this week – with the launch of Disney +. And what an incredible launch, 10m subs after 24 hours. The story I really paid attention to was the… Continue reading
This Week in Native Ads 11/8
Pleased to announce the youngest young joined the family last week, thanks for the notes. We’re back to normal albeit with less sleep. ? This week is jam-packed, so save a few links, keep an eye on commentary from Darren… Continue reading
This Week in Native Ads 8/9
One big thing London folks, please do come along to our event later this month. As a kiwi in New York the biggest change between how content is seen here vs internationally, is the practicality. Continue reading
This Week in Native Ads 7/12
One big thing The concept of ‘creator-first’ strategies was mentioned in the new Twitter ArtHouse announcement. And it’s not the first time I’ve heard of this. Rather than focusing on the outlet, focus on the… Continue reading
Traffic Quality in 2019, a Deep Dive into Sharethrough’s Native Advertising Performance
Download the full report here. Before you read the full report, the key findings were: 1. Sharethrough is a higher quality source than Recommendation units by 10.5 percent, and Native by 37.6… Continue reading
This Week in Native Ads 3/1
The Ligatus acquisition might have snuck under your radar but this is notable consolidation in Europe. For American readers they are the TripleLift or ShareThrough of Europe (headcount of 180 vs 230) but they’d already been acquired by Bertelsmann the… Continue reading
This Week in Native Ads 1/25
One big thing Marie Kondo is having her cultural moment, I read the book a few years ago – and subsequently went on a rampage through the house and my belongings ha. From a marketers perspective, it’s also… Continue reading
Native Advertising Conferences 2016
Advertisers, publishers, and agencies are adjusting their strategies to keep up with the development of native advertising. They are experimenting with new tactics to fit into the digital marketing world. As native advertising is growing conferences are good opportunities to… Continue reading
22 Native Ad Platforms
What is a native ad platform? A platform is a group of technologies from which applications, processes, and technologies are developed. An online marketing platform is an integrated web-based platform where advertisers and publishers buy and sell… Continue reading
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