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This Week in Native Ads is the weekly newsletter by Nudge. The newsletters gets in to the intersection of advertising, media and marketing.
In particular, content, native and this collision of performance and brand. With over 300 weekly editions, see the latest below.
Campaigns of the Week: Discover the Hidden Beauty of New York with Paul Jung Source: Design Milk Why we like it: In this piece of content brought to you by Range Rover and Design Milk, New York based photographer Paul Jing takes you on a trip around his favorite city. Showing angles and views sometimes hidden from the untrained eye. The piece is presented as both a video and an article,… Continue reading
Campaigns of the Week: The Ultimate Guide to Cognac Source: Thrillist Why we like it: Cocktail recipes, history and cognac 101 – this sponsored article brings you everything you need to know about this french-originated brandy. This piece is featured in Thrillist and presented by cognac brand Rémy Martin. It’s smartly divided into three different sections with click-through links for further readings. It includes beautiful imagery and… Continue reading
Campaign of the Week: Anna Wintour Talks Runway Walks with Derek Zoolander and Hansel Backstage at Valentino Moments before they hit the Valentino runway, Zoolander 2’s Ben Stiller and Owen Wilson got approval from Vogue’s Anna Wintour on their runway walk. “Usually I go right, left, right, left, right, left, but today I’m going to start left in honor… Continue reading
Campaign of the Week: Watch This Dyson Tackle Serious Messes with Satisfying Ease There’s definitely something satisfying and stress relieving about conquering a mess. Dyson’s DC59 Motorhead is the perfect sidekick to battle domestic chaos. For that instantly gratifying, cathartic experience of watching a dirty disaster transform into a clean home, check out these GIFs showing the DC59 Motorhead in action. Warning: this cordless vacuum’s powerhouse moves can be mesmerizing. Source: … Continue reading
Campaign of the Week: 19 Ways To Make The Most Of Summer In New York Before It’s Over Summer is when New Yorkers come out to play. The New York Lottery partners with BuzzFeed to make sure you get the most out of summer with a classic list format. Source: Buzzfeed Why we like it: Timely (end of summer), actual utility – people are thinking about what to do… Continue reading
Campaign of the Week: There Are Two Shapes Of Shoes Men Should Never Wear Ever since we wrote about avoiding square-toed and overly-pointy shoes — because they look unnatural and are the most obvious signs of cheaply-made, mass-produced footwear — we’ve received many questions about what shape(s) to look for. Source: Business Insider Why we like it: It’s the right strategy for the brand, they tap in to a… Continue reading
Campaign of the Week: reForm When blogging platform Medium published Re:form on Tuesday, its latest “collection,” readers may have notice something entirely new to the site: advertising. Source: Medium Why we like it: BMW expressing their brand values through their placement, also embracing the medium community by supporting a topic rather than a specific post. We’ll watch this as it progresses. Quote of the Week:… Continue reading
Campaign of the Week: Peek Inside This Entrepreneur’s Zen Home Before becoming an entrepreneur, Mike Del Ponte spent several years traveling the world volunteering and working in microfinance. The influence of global cultures blended with modern minimalism shows in the space he currently inhabits in San Francisco. Pieces sleek and digital are placed comfortably alongside the raw and colorful collections from global travels. Source: Mashable Why we like it: The… Continue reading
Campaign of the Week: Amazingly Humanlike Robot Able To Commit Thousands Of Mistakes Per Day Saying they have been able to replicate human behavior more closely than ever before, researchers at MIT unveiled Tuesday a remarkably advanced robot that is capable of committing thousands of mistakes per day. Source: The Onion Why we like it: The idea of bringing The Onion satire through to a piece of sponsored content is… Continue reading
Campaign of the Week: You Take A Picture Of Your Food And Tag It. What You Get Is Less Hunger Tag your food pictures with #mealforameal (bonus if you spell it out in mustard) and share this thing. We’ll be helping those in need in the time it takes you to take a picture. Source: UpWorthy Why we like it: Part of an integrated campaign, this is a great use of native… Continue reading
