Campaign of the Week: reForm
When blogging platform Medium published Re:form on Tuesday, its latest “collection,” readers may have notice something entirely new to the site: advertising.
Why we like it:
BMW expressing their brand values through their placement, also embracing the medium community by supporting a topic rather than a specific post. We’ll watch this as it progresses.
Quote of the Week:
Sponsored content, native advertising, advertorials. Maybe better to call it what it is: media content, paid for by advertisers, produced to look like news. Whether you think it’s ethical or not, we need to first acknowledge one important fact. The fight over this kind of advertising is about 150 years old.
BMW is sponsoring Re:form, a collection of posts about design edited by Sarah Rich, a former senior editor at Dwell magazine. It’s the first time a collection, Medium’s term for a digital publication, will have a sponsor. It’s also the first attempt by Medium, created in 2012 by Twitter co-founders Evan Williams and Biz Stone, to generate revenue.
Thrillist, the local lifestyle guide for young urban guys, wants to prove that native advertising can actually sell products. Considering that a recent native ad program Thrillist executed for General Electric has led to an underground market on eBay for $2,000 sneakers, the site is off to an auspicious start.
Source: Wall Street Journal
To help make that happen, BuzzFeed just closed a new $50 million investment from Andreessen Horowitz, a prominent venture capital firm in Silicon Valley. The investment values the company at about $850 million, according to a person with knowledge of the deal.
The August event went down well with a good mix of agency, publishers & technology providers so we’re doing it again.
This is a monthly networking event to meet others in the space. Typically more laid back, come enjoy a couple of drinks and meet like minded people. RSVP here.
That’s it for this week. If you’d like to contribute next week or send us a story tweet us @giveitanudge.
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