Campaign of the Week: Watch This Dyson Tackle Serious Messes with Satisfying Ease
There’s definitely something satisfying and stress relieving about conquering a mess. Dyson’s DC59 Motorhead is the perfect sidekick to battle domestic chaos. For that instantly gratifying, cathartic experience of watching a dirty disaster transform into a clean home, check out these GIFs showing the DC59 Motorhead in action. Warning: this cordless vacuum’s powerhouse moves can be mesmerizing.
Why we like it:
Product demonstration as a native ad in front of a techie audience. Appreciate the use of GIFS rather than video, gets the point across succinctly.
Quote of the Week:
Even though I’ve worked in online marketing – and specifically with brand content – for more than 15 years, I like to test myself.
The experiment usually takes place at a coffee shop. While calmly sipping my non-fat soy latte, I will peruse one or two dozen articles on well-known media sites. After the fourth or fifth article, I get lost in my reading and the test slowly fades from my mind. Only after two blissful hours of consuming content do I stop to assess the results. The challenge: How easily did I spot the native advertising?
Small businesses are the building blocks of prosperity so it’s important that go-getting firms have access to the right information about the support available to them. The UK government was looking to increase confidence among SMEs in Britain and so its Business is Great campaign encompassed a series of engaging case studies that would get people talking. These centred on four videos under the headings ‘Grow’, ‘Export’, ‘Lead’ and ‘Nurture’, writes Crystal Malachias, account director at Say Media.
Though you’ve probably consumed some form of native advertising in the past 24 hours, chances are you have no idea what it is. The 2014 State of Native Advertising Report by Copyblogger found that nearly half of those surveyed knew nothing about native advertising, and another 25 percent said they were hardly familiar with it.
About.com, the online network of “expert” guides that dates back to the dawn of the Web, relaunched Tuesday with a new look and new code. The top-to-bottom reconstruction is aimed at making its sites, on subjects ranging from travel to health to tech, easier to navigate, while also giving the property more of an identity—something About.com has lacked despite its long history and enormous traffic.
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