Campaign of the Week:
Why we like it:
Real-time, relevant and inspiring – this slideshow in Elle provided by NYX Cosmetics is our campaign of the week. It showcases the brands influencers with images sourced directly from Instagram for Halloween inspiration. Elle was a great fit for this campaign and used the slideshow format which has been successful for native content across fashion and beauty campaigns.
Quote of the Week
As more users switch to ad blockers, native will prove to be one of the best tools that publishers have to maintain steady revenue.”
The trends brands should look out for in digital marketing in 2016
Martech Advisor: Native ads will make their way in-house, which illustrates that publishers now see an opportunity to provide marketers with customized advertising directly.
Marketing Week: What brands should be focusing on in the upcoming year.
Source: Martech Advisor
We decided to use native ads to improve customer experience, and we’ve stuck with it because of the results it delivers.
Source: Double Click By Google
“We were the first people to do native advertising and we’re going to move that over to TV”
Source: The Drum
“When approaching the season of cheer, I always suggest going for uncharted waters, and until recently, that was native advertising.”