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Campaign of the Week: You Take A Picture Of Your Food And Tag It. What You Get Is Less Hunger
Tag your food pictures with #mealforameal (bonus if you spell it out in mustard) and share this thing. We’ll be helping those in need in the time it takes you to take a picture.
Source: UpWorthy
Why we like it:
Part of an integrated campaign, this is a great use of native to draw attention and get people involved in helping reduce world hunger.
Quote of the Week:
Source: @LolaDailyDot
News:
Yahoo Buys Flurry to Build Mobile Network, Including Native Ads
Yahoo has agreed to acquire mobile ad-tech firm Flurry, the company said today, making a bid to boost its mobile ad revenue and offset its desktop business’s years-long decline.
Source: AdAge
Native Ads Don’t Have To Suck, Here’s Why
There’s no question that native advertising is the future. Publishers badly need revenue and companies (or “brands” as they’re called in ad industry parlance) are willing to pay to get their name out of banner ads and into articles alongside editorial. But does the paid-for content have to be a waste of time?
Source: Bateman Banter
SimpleReach Raises $9M To Measure Content Marketing And Native Ads
SimpleReach, a startup that helps marketers and publishers measure the effectiveness of their content and ads, is announcing that it has raised $9 million in Series A funding.
Source: TechCrunch
Native Advertising Summit 2014
Incase you missed the event, they are now showing the entire video here.
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That’s it for this week. If you’d like to contribute next week or send us a story tweet us @giveitanudge.
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