Campaign of the Week: You Take A Picture Of Your Food And Tag It. What You Get Is Less Hunger

Tag your food pictures with #mealforameal (bonus if you spell it out in mustard) and share this thing. We’ll be helping those in need in the time it takes you to take a picture.

Source: UpWorthy

Why we like it:

Part of an integrated campaign, this is a great use of native to draw attention and get people involved in helping reduce world hunger.

 

Quote of the Week:

 

LolaDailyDot1

Source: @LolaDailyDot

 

News: 

Yahoo Buys Flurry to Build Mobile Network, Including Native Ads

Yahoo has agreed to acquire mobile ad-tech firm Flurry, the company said today, making a bid to boost its mobile ad revenue and offset its desktop business’s years-long decline.

Flurry

Source: AdAge

 

Native Ads Don’t Have To Suck, Here’s Why

There’s no question that native advertising is the future. Publishers badly need revenue and companies (or “brands” as they’re called in ad industry parlance) are willing to pay to get their name out of banner ads and into articles alongside editorial. But does the paid-for content have to be a waste of time?

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Source: Bateman Banter

 

SimpleReach Raises $9M To Measure Content Marketing And Native Ads

SimpleReach, a startup that helps marketers and publishers measure the effectiveness of their content and ads, is announcing that it has raised $9 million in Series A funding.

simplereach1

Source: TechCrunch

 

Native Advertising Summit 2014

Screen Shot 2014-07-24 at 4.18.29 pm

Incase you missed the event, they are now showing the entire video here.

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That’s it for this week.  If you’d like to contribute next week or send us a story tweet us @giveitanudge.

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