This Week in Native Ads

This Week in Native Ads 4/6

I’m back from a brief break.   The Facebook narrative has continued (with not much really changing – just more of the same). Following Firefox’s cue, we have paused our Facebook ads – and actually been delighted with the performance on alternatives (Twitter/Google). I’m sure plenty of marketers are doing this right now.   Also, […] Read More

by , April 6, 2018

This Week in Native Ads

This Week in Native Ads 3/23

Not the best week for Cambridge Analytica huh? A great outcome of all of this, is a framework for privacy moving forward. And maybe better crisis PR for tech companies.   For some light hearted perspectives during the week follow @marketoonist.   This week I caught on my Apple TV, in the Prime Now app, […] Read More

by , March 23, 2018

This Week in Native Ads

This Week in Native Ads 3/16

I thoroughly enjoyed the Slade and BuzzFeed pieces, give them a read, or a save for later.   ALSO, Nudge is making a strategist available, for those who need some help, starting, growing or being smarter with content investments. Email Gustaf for more info.   Notable stories this week SnapChat approves branded content ads for […] Read More

by , March 16, 2018

This Week in Native Ads

This Week in Native Ads 3/9

  I loved this from the Native Advertising Institute, 100 women leaders in native advertising.   This week is pretty punchy, with a few datapoints of note. Recently I have broadened some of the stories (i.e. this week, Funny or Die swapping platforms to Vox). The reason is to provide more context on the drivers […] Read More

by , March 9, 2018

This Week in Native Ads

This Week in Native Ads 3/2

It’s March! This year is zipping by too fast.   Last week, we did a Periscope chatting through This Week in Native, would love your feedback if you caught it.   Our own Ari Levine was at the ANA this week, Marc Pritchard opened with a succinct summary: “As we all chased the Holy Grail […] Read More

by , March 2, 2018

This Week in Native Ads

This Week in Native Ads 2/23

It has been the week of everyone re-evaluating their platform strategies.   The hub & spoke model is tried and true, whereby you use the platforms as outposts, but always draw back to your owned assets. This is as true now, as it was 10 years ago in digital.   I did some early modeling […] Read More

by , February 23, 2018

This Week in Native Ads

This Week in Native Ads 2/16

Keith Weed opened the week saying Unilever will divest from platforms that don’t combat divisive content. He quickly clarified that wasn’t quite the case. But shots fired – point made.   What I do like, is that this is getting brands to think about alternative platforms, and there are some great solutions in market. This […] Read More

by , February 16, 2018

This Week in Native Ads

This Week in Native Ads 2/9

And we’re back, thanks to Ari for his takeover last week. If you missed it, give it a peek here.   I quite liked a couple of things, changing the flow, bringing image & video. We’ll embrace that a bit more.   This week we’ve seen how fast a business can unravel, with Newsweek uncovered […] Read More

by , February 9, 2018

This Week in Native Ads

This Week in Native Ads 2/2

Just in time for #BrandBowl52 we’re passing off This Week in Native Ads to Ari Levine, who joined Nudge at the end of 2017 as our CRO. We considered a press release, but figured this would be a bit more Native to Nudge.   Ta,   Ben     (Tap, tap on the mic) Hello, […] Read More

by , February 1, 2018

This Week in Native Ads

This Week in Native Ads 1/26

We’re t minus ten days from the Super Bowl, popularly known in our industry as branded content day. Nudge data supports this, with higher than normal engagement on branded content on the day of. More to follow on that next week.   Notable stories this week The True Origins of Branded Content > a bit […] Read More

by , January 26, 2018