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Category: Content Marketing

All of our content marketing content, including attribution, guides, glossary, metrics.

Notable content includes Analytics, Metrics, Strategy and the State of Content in data points.

Three Platforms that allow Content Retargeting

Content retargeting is a new tool in the content marketers toolkit, recently I covered how to retarget your content and thought worthwhile to share which platforms allow you to retarget content. OutBrain recently announced with their platform…

Ben Young
Ben Young
February 9, 2016

What is Content Retargeting?

You’re here to find out what is content retargeting Content retargeting is using retargeting advertising to show groups of content to people who have already read or engaged with your other content. It allows you to manage your content funnel…

Ben Young
Ben Young
February 5, 2016

How to use Nudge Conversions with SumoMe

We use SumoMe to build our email list and encourage white paper downloads throughout the Nudge site. Their product suite is great, for helping convert people from your content. Nudge’s attribution pixel, works inside SumoMe, simply create a conversion in…

Ben Young
Ben Young
January 13, 2016

How to increase your Earned Impressions

Earned Impressions are one of the most valuable metrics for optimizing your paid content campaigns, they are any impressions that arise from a social share. This metric can help you to pick top performing content for promotion that can help extend…

Hollie-Blue Allum
Hollie-Blue Allum
September 28, 2015

A Closer Look at Attention Metrics

In this weeks video we’ll look at Attention Metrics, what they are, how they help and why they’re essential for your native content campaigns. If you have any questions on this post please either place them in the comments below…

Hollie-Blue Allum
Hollie-Blue Allum
September 2, 2015

Beyond the Click

Something that we’ve talked about a lot at Nudge are the quality metrics that Agencies, Brands and Publishers need to prove the ROI of their native content. But what about the media driving traffic to your native content? These content…

Hollie-Blue Allum
Hollie-Blue Allum
August 12, 2015

Nudge Metrics – Bounce Rate for Native Content.

Bounce rate has historically been an editorial based metric. It counts a bounce if you don’t click on another link, however, we now consume content differently. If I click on a link from Facebook, read the article and click back,…

Hollie-Blue Allum
Hollie-Blue Allum
July 29, 2015

Why we track Attention Minutes

Over the coming months we’ll be posting about each of the metrics that we report on within the Nudge dashboard. The purpose of these posts is to showcase not just what the metric is but why it’s important…

Hollie-Blue Allum
Hollie-Blue Allum
July 13, 2015

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