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Category: Content Marketing

All of our content marketing content, including attribution, guides, glossary, metrics.

Notable content includes Analytics, Metrics, Strategy and the State of Content in data points.

How to increase your Earned Impressions

Earned Impressions are one of the most valuable metrics for optimizing your paid content campaigns, they are any impressions that arise from a social share. This metric can help you to pick top performing content for promotion that can help extend your campaign reach. However, what do you do if your content’s not bringing in high earned impressions? Earned Impressions – Tips & Tricks  Note: If you’re agency or brand side, make sure that you’re reviewing the share copy when signing off… Continue reading

Hollie-Blue Allum
Hollie-Blue Allum
September 28, 2015

A Closer Look at Attention Metrics

In this weeks video we’ll look at Attention Metrics, what they are, how they help and why they’re essential for your native content campaigns. If you have any questions on this post please either place them in the comments below or email them through to hollie@giveitanudge.com… Continue reading

Hollie-Blue Allum
Hollie-Blue Allum
September 2, 2015

Beyond the Click

Something that we’ve talked about a lot at Nudge are the quality metrics that Agencies, Brands and Publishers need to prove the ROI of their native content. But what about the media driving traffic to your native content? These content distribution channels need to be held to the same level of accountability as the content itself.   “Content distribution should be optimized by attention, not by clicks.”   Quality media metrics (for native content):… Continue reading

Hollie-Blue Allum
Hollie-Blue Allum
August 12, 2015

Nudge Metrics – Bounce Rate for Native Content.

Bounce rate has historically been an editorial based metric. It counts a bounce if you don’t click on another link, however, we now consume content differently. If I click on a link from Facebook, read the article and click back, that counts as a bounce with traditional tools. However, Nudge detects when you read that content – providing greater accuracy. This new way of detecting bounces is also a valuable way to review the different media sources driving traffic… Continue reading

Hollie-Blue Allum
Hollie-Blue Allum
July 29, 2015

Why we track Attention Minutes

Over the coming months we’ll be posting about each of the metrics that we report on within the Nudge dashboard. The purpose of these posts is to showcase not just what the metric is but why it’s important at a reporting and campaign level for your clients.  If you have any follow up questions please don’t hesitate to get in touch: hollie@giveitanudge.com To kick off this series we’ll be starting with Attention Minutes.   … Continue reading

Hollie-Blue Allum
Hollie-Blue Allum
July 13, 2015

The 5 things you can do to improve social metrics on your content

Hey, Thanks for stopping by, you’re here because you want to figure out how to improve some of the social metrics around your content. Let me first say (because this is how I pay the bills) you should explore if Nudge is right for you, as the website gives you the top line social metrics. Right into it. 1) Optimize your share copy So, you want to maximize sharing inside social networks but also the rate at which people click… Continue reading

Ben Young
Ben Young
January 28, 2015

How to increase EdgeRank with Content Analytics

In short – a lot of Facebook pages have been hit by the Facebook algorithm change. The way to combat that is to increase your EdgeRank, a measure of how good your Facebook content is. Similar to Google with PageRank, this is an algorithm as to what to show on the homepage.  The newsfeed is the same as the first page of Google. So, what we’ve learnt to do, is post to Facebook, then put a little spend behind our… Continue reading

Ben Young
Ben Young
July 28, 2014

A guide to Content marketing’s #1 goal – Brand Awareness

Advertisers seem to be on a perpetuating hunt for the new innovative spot for their marketing message in order to reach brand awareness. Ads are basically everywhere; in the taxi, on the train, billboards, magazines, public bathrooms and even all the way onto our bare skin, and we see them as much as 5000 times each day. So how are companies standing out in the crowd, and how do they avoide to cross… Continue reading

Mikaela Johansson
Mikaela Johansson
April 14, 2014

Outbrain – Smarter Publishing

Today’s marketing is all about content, or not just content but good content. Everyone wants to create content and draw attention to their blog, article, product, brand and so on. And they are also willing to pay money for it. Why is that? Well, according to Demand Metrics, content marketing has been known to generate three times as many leads as traditional leads. Statistic research from Voliter Digital claims that shared pieces of content are up to five times… Continue reading

Gustaf Stenlund
Gustaf Stenlund
April 1, 2014

Visual Storytelling – Why use it?

Digital marketing has in recent years created higher expectations for both customers and employees due to all the different ways they can be reached. Social media plays a big part in this along with the fact that people more or less carry a mobile device on their person at all times. Studies have shown that people pick up their phones 150 times per day, and emails are checked 30 times per hour. With all that content going around the internet,… Continue reading

Gustaf Stenlund
Gustaf Stenlund
March 27, 2014