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Category: Content Marketing

All of our content marketing content, including attribution, guides, glossary, metrics.

Notable content includes Analytics, Metrics, Strategy and the State of Content in data points.

Strategy

How Brands in the Fashion and Beauty Industry Creates the Best Content Hubs

The beauty of fashion While New York Fashion Week 2016 has come to an end, Nudge would like to present two industries that have been discussed topics the last couple of weeks. Fashion and beauty allow people to express themselves and works as daily inspirations, which is why so many companies today are dedicated to these industries. Nudge creates monthly research reports where you can read about how brands and native content, within different categories, can perform the best. Continue reading

Amanda-Anna-Caroline
Amanda-Anna-Caroline
February 19, 2016
Strategy

The Power of Content Hubs in the Automotive Industry

Three different configurations to expose your content Some decisions are easier to make than others. Buying a new car can in particular be a hard decision and you might want to do a lot of research and comparisons between models, brands and prices before you decide. Nudge presents, in their research papers, how benchmarks for brands within the same industries can help companies get the most out of their next campaigns. Nudge also eases the process of measure and… Continue reading

Amanda-Anna-Caroline
Amanda-Anna-Caroline
February 17, 2016
Strategy

How Content Marketing Hubs Win in the Alcohol Industry

What is a content marketing hub? A content marketing hub is an online destination, owned by brands, where the brands act like publishers. The content is in some way related to the brand and organized around a specific topic. Usually, the content comes from a combination of authors, is often non-promotional, and it can be more or less branded. A content hub can be published on the brand’s webpage or on a separate site. Nudge has created  research papers… Continue reading

Amanda-Anna-Caroline
Amanda-Anna-Caroline
February 12, 2016
Content Marketing

Three Platforms that allow Content Retargeting

Content retargeting is a new tool in the content marketers toolkit, recently I covered how to retarget your content and thought worthwhile to share which platforms allow you to retarget content. OutBrain recently announced with their platform you can. Utilizing their recommendation widgets to get more eyeballs on your content. RevContent also allows you to do this. Yahoo Gemini, also lets you leverage in-feed as well as recommendation units with their platform. Further, most… Continue reading

Ben Young
Ben Young
February 9, 2016
Content Marketing

What is Content Retargeting?

You’re here to find out what is content retargeting Content retargeting is using retargeting advertising to show groups of content to people who have already read or engaged with your other content. It allows you to manage your content funnel a lot more effectively. For example: Someone reads your thought leadership piece. You then retarget a summary of your industry research. For those that read that research you retarget some of your latest case studies or customer interviews. The intention… Continue reading

Ben Young
Ben Young
February 5, 2016
Strategy

South Park reflects on the digital generation to date – what is really happening in the world of sponsored content?

You might not know this, but a few months ago South Park decided to release a couple of episodes about the digital era of marketing, including pop-ups ads, sponsored content and native ads. The episodes got a lot of exposure and publishers such as Business Insider, Adweek and Techtimes wrote about it on their sites. Maybe, being aired in November 2015, they were just right in time considering what’s happening on the digital landscape right… Continue reading

Therese Bengtsson
Therese Bengtsson
January 28, 2016
Content Marketing, Native Advertising

What is the difference between Native Advertising & Content Marketing?

Content Marketing is a strategy, to develop content, that engages customers to deliver on marketing objectives. Typically this is content hosted on own sites and social network profiles. Native advertising, is a promotion tactic, used within content marketing. This is either ads designed to blend into the website they are on, to promote content on the brands website. Or the content is hosted within the website they are being promoted on. Where it gets confusing, is that often, content marketing… Continue reading

Ben Young
Ben Young
January 18, 2016
How To

How to use Nudge Conversions with SumoMe

We use SumoMe to build our email list and encourage white paper downloads throughout the Nudge site. Their product suite is great, for helping convert people from your content. Nudge’s attribution pixel, works inside SumoMe, simply create a conversion in your Nudge dashboard. Take that pixel and drop it in your Scroll Box, or Welcome Matt under ‘Tracking Pixels’ like such: Then, you can track which content drives conversion through the panel. i.e. I can see this post… Continue reading

Ben Young
Ben Young
January 13, 2016
Strategy

Not all native advertisers should do content marketing but…

Not all native advertisers should do content marketing but all content marketers should do native. Why? If you are doing content marketing, you reach a point whereby you need a fresh audience, new eyeballs on what you’re working on. That’s where native works really well, to bring in distribution (through in-feed) and context/relevance through buying content. All effective content marketers will get to this point. However, not all native advertisers can do content-marketing whether it’s resourcing, return on investment, or simply put… Continue reading

Ben Young
Ben Young
December 28, 2015
How To

How to increase your Earned Impressions

Earned Impressions are one of the most valuable metrics for optimizing your paid content campaigns, they are any impressions that arise from a social share. This metric can help you to pick top performing content for promotion that can help extend your campaign reach. However, what do you do if your content’s not bringing in high earned impressions? Earned Impressions – Tips & Tricks  Note: If you’re agency or brand side, make sure that you’re reviewing the share copy when signing off… Continue reading

Hollie-Blue Allum
Hollie-Blue Allum
September 28, 2015