You’re here to find out what is content retargeting

Content retargeting is using retargeting advertising to show groups of content to people who have already read or engaged with your other content.

It allows you to manage your content funnel a lot more effectively.

For example:

  • Someone reads your thought leadership piece.
  • You then retarget a summary of your industry research.
  • For those that read that research you retarget some of your latest case studies or customer interviews.

The intention being to shift someone closer to being ready to buy.

You can also read How to retarget content and build your funnelΒ and Three Platforms That enable Content Retargeting.