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Tag: content retargeting

Branded Content

How Nudge Can Help Your Programmatic Buying

At Nudge we believe in content, and our platform was created out of a need to understand how content performs when it becomes advertising. Building a successful brand stems from the relationship brands develop with their consumers. Content that is rooted in meaningful storytelling meant to inspire, educate, and entertain is a great tool for nourishing that relationship. This is why finding the right audience is so important, a task that is rooted in distribution.  … Continue reading

Jessica Toib
Jessica Toib
January 7, 2019
Strategy

Guide to Content Retargeting

Content retargeting is serving content ads to people who have already read your content. It’s a new tool in the content marketers toolkit and allows you to manage your content funnel a lot more effectively. Matching content to the buyers journey. For example: Someone reads your thought leadership piece. You then retarget a summary of your industry research. For those that read that research you retarget some of your latest case studies or customer interviews. The intention being to shift someone closer… Continue reading

Ben Young
Ben Young
March 10, 2016
Content Marketing

Three Platforms that allow Content Retargeting

Content retargeting is a new tool in the content marketers toolkit, recently I covered how to retarget your content and thought worthwhile to share which platforms allow you to retarget content. OutBrain recently announced with their platform you can. Utilizing their recommendation widgets to get more eyeballs on your content. RevContent also allows you to do this. Yahoo Gemini, also lets you leverage in-feed as well as recommendation units with their platform. Further, most… Continue reading

Ben Young
Ben Young
February 9, 2016
Content Marketing

What is Content Retargeting?

You’re here to find out what is content retargeting Content retargeting is using retargeting advertising to show groups of content to people who have already read or engaged with your other content. It allows you to manage your content funnel a lot more effectively. For example: Someone reads your thought leadership piece. You then retarget a summary of your industry research. For those that read that research you retarget some of your latest case studies or customer interviews. The intention… Continue reading

Ben Young
Ben Young
February 5, 2016