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An archive of our newsletter. This Week in Native Ads was a curated weekly newsletter to help make you smarter on all things native, branded content and the shifts in marketing. It evolved to just the Nudge Newsletter as the native ad industry grew.
Campaign of the Week: The secret to truly understanding people? Meeting many different kinds and seeing what’s universal. Source: Upworthy Why we like it: This is a sponsored piece about the kindness in people. A really interesting intersection between Upworthy and Airbnb. Linking the two together promotes a sense of community for the Airbnb brand. Quote of the Week Native … is a torrid growth pace“… Continue reading
Campaign of the Week: CH25 – Cadillac A showcase of creators and innovators from a broad range of disciplines who are currently working to drive the world forward. Source: Cool Hunting Why we like it: A series of quotes and articles about the next generation of innovators with simple but well executed design. A creative way to share the future of our design industry and emphasize that Cadillac will be with us… Continue reading
Campaign of the Week: Via an Island of Hope, a New Home – AirBnB Airbnb helps visitors to New York City feel like they belong here, while simultaneously supporting Airbnb hosts and the communities where they live. Source: The New York Times Why we like it: A beautifully executed piece of content by the T Brand Studio that helped share information about Airbnb and educate on… Continue reading
Campaign of the Week: Ant-Man News Stories by Marvel Marvel goes native with fake Ant-Man News Stories. Source: YouTube Why we like it: Taking themes from the upcoming Ant-Man movie and turning them into fake news stories has been a very clever tactic for Marvel. Adding native advertising to the release of films we will be seeing more of in the future. Quote of the Week Creativity is seen as… Continue reading
Campaign of the Week: Native ads are replacing banner ads on mobile — and here’s why When was the last time you (purposely) tapped an ad on your phone? Probably never. That is the problem with banner ads. Source: Venture Beat Why we like it: This is native content inception, a great post on why native ads are replacing banners on mobile for YeahMobi by VentureBeat. Disclosure is best practice, in the content at… Continue reading
Campaign of the Week: Seagate – Exploring Deep Cyberspace Explore how much data we use over five of the internets largest platforms. Source: The Atlantic Why we like it: A unique interactive native ad from seagate, allowing us to take a look at the activity across different social media platforms. It always makes an interesting user experience when the brand tries something new. Quote of the Week… Continue reading
Campaign of the Week: Dodge Ram Trucks – Under the Hood of Country Music Add a little rock to your country ride! Why we like it: A unique collection of images and videos of country music and trucks. Likening the Ram Trucks to a classic pair of cowboy boots – a country staple, where every boot has details of historical significance and trimmings to show its unique style. Just… Continue reading
Campaign of the Week: These are the tools you should be using to book travel Technology has radically altered the landscape of travel planning in recent years, creating a profusion of websites, apps, and devices designed to book trips better—making it significantly more difficult to cut through the noise in the process. The solution is a carefully edited mix drawn from the hundreds of available services, which in combination can smooth out a potentially rocky odyssey into… Continue reading
Campaign of the Week: Gillette – Summer Getaway Essentials We’ve rounded up a few summer getaway essentials that you shouldn’t forget to pack—from swim trunks to a subscription to the newly revamped —so you can relax and get dirty on the weekend but roll up to work looking fresh-faced and conference room-ready come Monday morning. Why we like it: This is a great example of well executed sponsored content. Gillette… Continue reading
Campaign of the Week: Red Nose Day – 10 Fun Ways You Can Raise Money For Charity Right Now Get started now. There’s no time to wait… Red Nose Day is today! Use your creativity to come up with a silly fundraising idea before it’s too late! Even something small can help change children’s lives around the world. Why we like it: May the 21st is Red Nose… Continue reading
