Category: Commentary

This Week in Native Ads

This Week in Native Ads 02/05

Campaign of the Week: Hands-On Learning and Mentorship Are Encouraging More Women in the STEM Pipeline The movement to engage girls with the sciences is gaining traction across the nation—and laying the foundation for a stronger economy.  STEM (science, technology, engineering and math) Why we like it: Chevron launches their new campaign supporting young women into the STEM pipeline.  A great endeavor broadening the knowledge of future career opportunities for women. Continue reading

Ben Young

February 5, 2015

This Week in Native Ads

This Week in Native Ads 01/30

It’s a bit longer than normal, that’s because there’s a bit on! We’ve also started to share more, you can see some of our content at the bottom. -Ben Campaign of the Week: Ballantine’s Presents INSA’s Space GIF-ITI Inspired by our founder, George Ballantine, we believe in celebrating the men and women that stay true and leave an impression on everything they do and everyone they meet. Each Stay True Story captures individuals as they bring their… Continue reading

Ben Young

January 29, 2015

Commentary

How to enhance your native ad product, in response to: DigiDays Publishers Hack the CMS

I enjoyed reading Lucias post over on DigiDay talking about how publishers are hacking the CMS, she talks about early adopters The Atlantic have transitioned over to programmatic ad serving type models whilst some like Hearst are sticking with the CMS. The long term play is that yes Publishers will have to swap to an ad serving like model. The reason being is, that once brands have the idea that they can bring programmatic and ad thinking… Continue reading

Ben Young

January 26, 2015

This Week in Native Ads

This Week in Native Ads 23/1

Campaign of the Week: Yaron Galai – the man who decides where you’ll browse to from here Yaron Galai understood that advertising on the internet doesn’t work, so he reinvented it as recommendations to “other articles that may interest you”. His company, Outbrain, directs traffic flow and our perspective from article to article, and it’s already worth a billion dollars. Now on his way to an IPO which will be his second massive exit, Galai explains to… Continue reading

Ben Young

January 22, 2015

This Week in Native Ads

This Week in Native Ads 16/1

Campaign of the Week: Time Inc. Tries Out New Digital Strategy with Curated DIY Site Time Inc., the nation’s largest magazine publisher, introduced a new website on Monday that collects articles about do-it-yourself projects and home decor from its magazines and several dozen partner websites, including Apartment Therapy. The new site, called “The Snug,” is aimed at millennials and is part of a Time Inc. strategy to publish digital-only sites that pull in content from… Continue reading

Ben Young

January 15, 2015

This Week in Native Ads

This Week in Native Ads 12/19

Thanks so much for subscribing, we hope you’ve had a great 2014 and look forward to 2015. -Ben & team   Campaign of the Week: 10 Emoji Greeting Cards That Will Get You Through The Holidays Everything can be said better with emojis. Why we like it: AT&T is a social brand, bringing that through to Christmas Cards is a great idea, simple nice execution and timely. Source: Buzz Feed… Continue reading

Ben Young

December 18, 2014

This Week in Native Ads

This Week in Native Ads 12/11

  Campaign of the Week: A Child’s Life After Human Trafficking When I think about what ’home’ means to me, I think about David. Upon arriving at one of our SOS Children’s Villages in Nicaragua, I saw 15-year-old David sitting nervously at a table by himself. This was an unusual sight for me. On each of my trips to our villages, I had been greeted with big hugs, laughter and a myriad of questions from the children and… Continue reading

Ben Young

December 11, 2014

This Week in Native Ads

This Week in Native Ads 12/05

  Campaign of the Week: Land Rover – The Vanishing Game With unknown pursuers hot on his trail, Alec Dunbar prepares for a night in the wilderness. Armed with knowledge he gleaned from his experience prepping for the epic war film Exit Wound, Alec procures vital supplies from the local outfitter — clothing perfect for weathering the unforgiving Scottish moors. Why we like it: Campaign built on Tumblr, utilizing various… Continue reading

Ben Young

December 4, 2014

This Week in Native Ads

This Week in Native Ads 11/21

  Campaign of the Week: Cities Energized  Cities are a fundamental part of modern life, yet for most of human life they have been the exception. Our ancestors lived almost entirely in rural areas, on farms or in small towns. But about two centuries ago, people began to migrate from field to factory and urbanization began. That movement has steadily gathered speed until, sometime around 2007, the balance tipped. Now, for the first time in human history,… Continue reading

Ben Young

November 20, 2014

This Week in Native Ads

This Week in Native Ads 11/14

  Campaign of the Week: Global Technology Adoption Index: A Reality Check from the Mid-Market When it comes to tech trends, multi-billion-dollar enterprises dominate the discussion, while midsize companies often go overlooked. Dell is seeking to fill this information gap with its inaugural Global Technology Adoption Index. Source: New York Times Why we like it: Dell returns to the Times for a follow up to their inaugural execution back in January.  … Continue reading

Ben Young

November 13, 2014