Campaign of the Week:
With unknown pursuers hot on his trail, Alec Dunbar prepares for a night in the wilderness. Armed with knowledge he gleaned from his experience prepping for the epic war film Exit Wound, Alec procures vital supplies from the local outfitter — clothing perfect for weathering the unforgiving Scottish moors.
Why we like it:
Campaign built on Tumblr, utilizing various publishers audiences to spread it. In this case Vox, a newsfeed link goes direct to video content. Smart distribution with all roads leading to the core property.
Source: Vox Creative
Quote of the Week:
Source: News Cred
Diageo is exploring native advertising opportunities, partnering with the Guardian’s branded content division to create and host ads based on the publisher’s most popular lifestyle articles.
Source: The Drum
Advertising company Outbrain Inc filed confidentially with the U.S. Securities and Exchange Commission in November seeking preliminary approval to list on the Nasdaq Stock Market, the Wall Street Journal reported, citing sources. Outbrain, which publishes content recommendations on websites, is expected to seek a valuation of around $1 billion if a decision is made to go ahead, the Journal cited one person as saying.
Many publishers may see native advertising as their savior, but The New York Times has approached it with great ambivalence. In introducing the Times’ first native ad product, the publisher, Arthur Sulzberger, sent employees a letter that read more like an apology than a new product announcement. The ad product may be “relatively new and can be controversial,” Sulzberger wrote in his letter, but is necessary to help “restore digital advertising revenue to growth.”
With more brands moving from content marketing to marketing content, sponsoring articles on blogs and major media outlets are beginning to raise the brows of many marketers. There is no shortage of famous examples. From The Atlantic’s Scientology debacle to The New York Times’ Netflix ‘Orange is the New Black’ partnership, sponsored content isn’t just here to stay, it’s growing in popularity. The numbers bear this out, too.
Thanks to @ChadPollitt for the mention.
Source: Social Media Today
Articles of Note:
- Point It taps TripleLift for revolutionary Native RTB Ads.
- Polar serves 1-billion native ads on mobile; small screen winning in sponsored content.
- Sharethrough launches viewability on all Native Ad impressions.
Jobs at Nudge:
Also, we are hiring, looking for a VP of Sales and additional Engineers to join the team.
Email [email protected] if you’re interested.
That’s it for this week. If you’d like to contribute next week or send us a story tweet us @giveitanudge.