Campaigns of the Week: The Ultimate Guide to Cognac Source: Thrillist Why we like it: Cocktail recipes, history and cognac 101 – this sponsored article brings you everything you need to know about this french-originated brandy. This piece is featured in Thrillist and presented by cognac brand Rémy Martin. It’s smartly divided into three different sections with click-through links for further readings. It includes beautiful imagery and… Continue reading
Campaigns of the Week: Gaming the American Dream Source: Wall Street Journal Why we like it: This custom feature for Showtime’s new show “Billions” is a fun and creative way to attract a new audience. It includes interactive games, an article and engaging visuals. This is a well crafted sponsored piece, inviting the reader into the world of hedge funds and ends with… Continue reading
Time on Page, measures when you arrive on a page and when you click off, the difference between those two. But what happens is that with a bounce rate of 30-40%, or even higher on amplified content (70-80%) that calculation is done off a small percentage of the visitors to the content. i.e. take this example, we amplified our post The Best Native Ads of 2015 with Yahoo Gemini. The top url, is our piece of content,… Continue reading
Campaigns of the Week: Here’s How to Uncap Real Flavor in your Kitchen with Wooden Cap Recipe Hacks Source: Eater Why we like it: This campaign on Eater for Cholula hot sauces, is a great example of how CPG brands should approach native content. Rather than just sponsoring a section of a site, make your brand integral to the piece of… Continue reading
Have you ever woken up in the morning, rolled over, opened Facebook and clicked a few links? Chances are you have, and if you’re like me, you read and hit the back button. Scroll and click another link. Or, you’re on your computer, open a million tabs, and read the content later. Only to close the tab. This is how we consume content now. The internet is less of a journey from site to site, and more that we go… Continue reading
Campaign of the Week: GP100 – Excellence. Innovation. Craftmanship Source: Gear Patrol Why we like it: Creating a native gift guide for Christmas is an ideal way to bring value to readers during the holiday season. This gift guide from Gear Patrol presented by Eddie Bauer includes the top product picks of the year. It includes an Eddie Bauer jacket and subtle but effective… Continue reading
Campaign of the Week: LIFEHACKER GIFT GUIDE Source: Gawker Why we like it: Struggling with what to get a DIYer for Christmas? This gift guide presented by Philips Norelco in Gawker, gives you a few tips on the perfect gift for your lifehacker friend. It includes a list of nifty toolkits and smart products, presented with linked buying options to various retailers. A perfect native Christmas… Continue reading
Each Thursday at Nudge we review the last week of native content campaigns to find the campaign of the week. Be that the most engaging, most creative or something a little special that stands out. Then each month we pick a campaign of the month from the weekly list. We take a closer look at the piece of content to examine why it works and what you can learn from it. For November our pick for campaign of the month… Continue reading
Campaign of the Week: 11 Reasons Black Friday Is An Actual Workout Source: Buzzfeed Why we like it: Afraid you will feel bad after eating all that food on Thursday? Don’t worry, Buzzfeed gives you 11 reasons why Black Friday is a real work out with this sponsored post by Pedialyte. Quote of the Week Publishers say they’re not out… Continue reading
Campaign of the Week: Working Better: Bite-sized ideas and wisdom from Xerox Source: The Atlantic Why we like it: This Atlantic and Xerox custom feature is on brand, a great publisher fit and drives real utility. The post has ideas for businesses to become more aligned, productive and agile. It gives readers digestible insights from Xerox, based off their new book ‘Working Better’ and positions… Continue reading
