Category: Analytics

Analytics

Guide to Engagement Analytics

Engagement analytics is the process of tracking, measuring and processing of engagement actions on a webpage. The data is then shown in an online dashboard.   Why are Engagement Analytics important? Seeing how audiences engage, rather than passively view, a webpage or piece of content, helps to understand what is going to drive demand. Audiences seek out & share engaging content. Thus companies want to be able to tell if their content is engaging. In 2023, Google Search algorithms have… Continue reading

Ben Young

March 25, 2023

Analytics

How to measure engagement with Nudge

Nudge enables you to collect engagement analytics on any webpage or content. Simply sign up, install the code, and view the data in the online dashboard. This post details how to get set up to measure engagement metrics. This can work on any browser based experience where javascript can be installed. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. Continue reading

Ben Young

March 25, 2023

Analytics

Guide to Conversion Rate

Conversion rate is the rate at which potential customers take action after engaging with marketing & advertising initiatives. Conversion rate is calculated by taking the total number of conversions, divided by people that engaged with an experience, multiplied by 100%. i.e. 10 conversions, from 100 people, is 10%.   This post includes: Why is conversion rate important? What is a good conversion rate? How to track conversion rates How to Improve your conversion rate Why… Continue reading

Ben Young

March 21, 2023

Analytics

Guide to Marketing Measurement

Marketing measurement is the process of measuring & collating data on marketing efforts. Analytics is the analysis of this data. There is often confusion between measurement and analytics. Strictly speaking analytics looks at the market and derives data from it, measurement is a direct measure of action. Colloquially though, marketers tend to intermingle the terms.   Why is marketing measurement important? Marketing measurement is important, as it means marketers aren’t operating in the dark. They have access to direct data… Continue reading

Ben Young

March 21, 2023

Analytics

How to track scroll analytics with Nudge

Nudge is a web analytics platform that is focused on attention and engagement from audiences. Tracking scroll metrics comes out of the box. Read on to see how to enable scroll analytics for your experience. You might use this for content marketing, native / programmatic advertising or just understanding how audiences scroll through your pages.   Sign up to Nudge First you need to sign up to Nudge, click the sign up button.  Enter your email and a… Continue reading

Ben Young

March 14, 2023

Analytics

Guide to Attention Analytics

Attention analytics aims to accurately measure how much attention a customer is paying attention to a marketing or advertising initiative. Attention is a metric that Nudge measures to enable marketers to see how customers are engaging with them. This post includes: What is attention analytics? What are attention metrics? Why are attention metrics important? Common attention metrics Common metric comparisons What attention metrics can you use on programmatic? What are the best practices… Continue reading

Ben Young

March 5, 2023

Analytics

Guide to Content Hubs

Content hubs are a collection of pieces of content on a particular topic or theme for a brand. It could be a collection of different types of content, created or syndicated content. Content hubs enable marketers to create areas where they can have a particular conversation with their audience. It’s an effective tactic and creates a home for content, so that marketers can meet the customers where they are. And gives them freedom to adjust the tone & frequency. Wheres… Continue reading

Ben Young

March 4, 2023

Analytics

Best Website Analytics Tools in 2023

As the year of the great analytics unbundling, where Google Analytics is retiring universal analytics to shift to GA, many are considering what their analytics stack looks like. Web analytics is a system for collecting, processing and finding insight in the data of web visitors. Typically installed through additional tracking code on the website, which collects the data and shows it in an online dashboard.  This list does not include intelligence solutions, each on this list, has its… Continue reading

Ben Young

March 3, 2023

Analytics

What’s on your Content Marketing Dashboard?

The best dashboard is the one you use so start simple. A good place to start, is with an out of the box dashboard, that gives you the top line metrics you need to see. Use that for a bit, then after a few months, customize it to suit. Or you figure out what exact metrics to focus on.  Going fancy or too technical too early in a content marketing program can limit options down the track. It’s better… Continue reading

Ben Young

February 23, 2023

Analytics

Why would you not use UTM parameters?

UTM Parameters are typically used to help categorize different traffic sources for further analysis at a later date. In some cases you may consider not using UTM parameters because you want traffic sources to be merged together. Or maybe you don’t want to leak the data out. In which case you may use different parameters, that you can isolate later. Or use non standard descriptions. Continue reading

Ben Young

February 17, 2023