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Bridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.

TWINA: When is native not native?
TWINA: When is native not native?
This Week in Native Ads

This Week in Native Ads 5/12

This week I’m keen to hear your thoughts on the most creative native executions, I’m thinking Cocainenomics, Lex Luthor styles. Those that push the barriers of creativity in the space. Also, after a few requests, we’ve made a group called #NativeAdChats, the point is a group in-between the events and the newsletter. Notable Stories this Week Programmatic native ads now available to all in DoubleClick Bid Manager! This is big. And also, try their… Continue reading

Ben Young
Ben Young
May 12, 2017
Measuring purchase intent for brands in offline environments
Measuring purchase intent for brands in offline environments
Analytics

How Brands Measure Purchase Intent on Content in Offline Environments

    Many advertisers are still in the dark of how to use native content to drive offline sales. In this post we’ve put forward a foolproof framework for brands looking for indicators of purchase intent.   The ability to measure purchase intent on content, and to prove that consumers are taking desired actions (i.e. most often a purchase or conversion), is a brand’s ultimate proof point. Brands need to start identifying purchasing… Continue reading

Gustaf Stenlund
Gustaf Stenlund
May 11, 2017
Client on the Nudge dashboard
Client on the Nudge dashboard
Product Updates

How to get started with Nudge

  To learn how to get started with Nudge, simply follow these links:   How to get setup Advertisers Publishers   How Nudge pays for itself Advertisers Publisher   For further questions, simply schedule a call with a Nudge account manager today. Continue reading

Gustaf Stenlund
Gustaf Stenlund
May 8, 2017
Is YouTube a brand safe environment?
Is YouTube a brand safe environment?
This Week in Native Ads

This Week in Native Ads 5/5

  I’m back! After a week exploring Montauk I’m back in the hot seat.   We had NewFronts this week, Twitter surprised with sharing that 50% of their logged in users are under 25. Very interesting. The thread of NewFronts -> premium publishers brand safe environments. As a contrast – FyreFestival brings heat on influencer campaigns….   I’ve been thinking about a couple of things:   1)… Continue reading

Ben Young
Ben Young
May 5, 2017
B2B in Native Advertising
B2B in Native Advertising
Native Advertising

How B2B Brands Win at Native Content

Over the past few years, ad-blocking technology has had massive boost in consumer adoption, seeing a 30 percent growth spurt in 2016 alone. At the same time, both banner and interstitial ads have seen declining appeal from consumers and advertisers alike. They are often perceived to ruin the user’s browsing experience, leading to bad results for the advertiser. 10 years ago, B2B agencies weren’t a thing – but they have grown significantly off the increased demand. All businesses now… Continue reading

Gustaf Stenlund
Gustaf Stenlund
May 10, 2021
This Week in Native Ads

This Week in Native Ads 4/28

Busy week at Nudge, we wrapped up our webinar with Variety on How Entertainment Brands Win at Native. If you have a category you’d really like us to dig into or you’d like to partner with us for an upcoming webinar, please let us know. Also make sure you check out the new Luxury Snapshot in notable stories. The research experts in native marketing have shared a number of market evaluations and insights reports, keeping the sector energetic. Continue reading

Hollie-Blue Allum
Hollie-Blue Allum
April 27, 2017
Diamond jewels representing luxury brands in native advertising
Diamond jewels representing luxury brands in native advertising
Reports

A Snapshot of Luxury in the Native Advertising Space

  Luxury advertisers have been slow to adapt to new technologies and advertising methods.   For a long time, they’ve opted to stick with what they know; print placements in the ‘right’ magazines where they feel reassured by the company they keep with other brands, i.e. brand safe environments.   With growing pressure from millennials to adapt to digital channels, the shift towards adoption has started.   We’ve picked out a few… Continue reading

Gustaf Stenlund
Gustaf Stenlund
April 27, 2017
This Week in Native Ads

This Week in Native Ads 4/21

Technology campaigns are leading the way this week, some notable news from Google, adyoulike and Facebook and some great commentary around how the industry needs to focus on quality, not just quantity. If you’re working within the entertainment category make sure you sign up for our upcoming webinar where we’re partnering with Variety to look at how entertainment brands can win at native. Notable Stories this Week Alphabet Inc.’s Google is planning to introduce an… Continue reading

Hollie-Blue Allum
Hollie-Blue Allum
April 20, 2017
This Week in Native Ads

This Week in Native Ads 4/14

Summer has arrived! And with that, the start of summer campaigns. I’m looking to meet up with more people in the industry, so if you’d like to grab coffee, ping me. I’ve also been mulling over Native and the blockchain a bit more, read my LI update here. The blockchain will have a role in native, in allowing brands to manage and verify their content, clicks/distribution. i.e. A brand is happy to pay the market… Continue reading

Ben Young
Ben Young
April 13, 2017
Optimize the quality of your native content distribution with Nudge
Optimize the quality of your native content distribution with Nudge
Content Marketing

Optimizing Content Distribution to Quality

    Not all clicks are created equal.   Every marketer distributing content is looking for quality…   …But whilst content distribution has been growing, the way it’s consumed has changed dramatically. We’re all consuming content on different devices and most of us are consuming content on a second screen whilst watching TV.   All of this makes optimizing to quality a challenge, because all these variables can… Continue reading

Gustaf Stenlund
Gustaf Stenlund
April 13, 2017