CommuteStream offers native ads on transit routes (via their apps). Transit Marketing.
CommuteStream offers native ads on transit routes (via their apps). Transit Marketing.

I spoke on a Spark Foundry panel yesterday, it was a good reminder that many brands are yet to even get their feet wet in native content. Which segways into the Business Insider story – around how brands are shifting to direct buys than programmatic.

Tied to that, the secret of Google & Facebook: self-serve. Not enough native today is self-serve… that must change.

Notable Stories this Week

Campaign of the Week

Smartest commentary

  • “Advertisers will keep spending more on native because it outperforms traditional ad units,” he explained. “Audiences look at native ads more frequently than non-native, and buyers are investing accordingly.”Todd Krizelman, CEO and co-founder of MediaRadar.

Datapoints of note

Events

Events

We are looking for an Account Executive superstar to join the ranks, get in touch if this is for you.

Ta,

Ben

Did you like this content?
🙌 💪 👍 👎

“Join