CommuteStream offers native ads on transit routes (via their apps). Transit Marketing.
 
I spoke on a Spark Foundry panel yesterday, it was a good reminder that many brands are yet to even get their feet wet in native content. Which segways into the Business Insider story – around how brands are shifting to direct buys than programmatic.
 
Tied to that, the secret of Google & Facebook: self-serve. Not enough native today is self-serve… that must change.
 
Notable Stories this Week

 
Campaign of the Week

 
Smartest commentary

  • "Advertisers will keep spending more on native because it outperforms traditional ad units," he explained. "Audiences look at native ads more frequently than non-native, and buyers are investing accordingly."Todd Krizelman, CEO and co-founder of MediaRadar.

 
Datapoints of note

 
Events

 
Events

We are looking for an Account Executive superstar to join the ranks, get in touch if this is for you.

 
Ta,

Ben
 
 

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