Ben Young
Ben Young
July 14, 2017

I spoke on a Spark Foundry panel yesterday, it was a good reminder that many brands are yet to even get their feet wet in native content. Which segways into the Business Insider story – around how brands are shifting to direct buys than programmatic.

Tied to that, the secret of Google & Facebook: self-serve. Not enough native today is self-serve… that must change.

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Smartest commentary

  • “Advertisers will keep spending more on native because it outperforms traditional ad units,” he explained. “Audiences look at native ads more frequently than non-native, and buyers are investing accordingly.”Todd Krizelman, CEO and co-founder of MediaRadar.

Datapoints of note



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