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Bridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.

Nudge Operator
Nudge Operator
Product Updates

Nudge, Publisher Account Executive

Background Nudge is a content data + measurement company. Content is now front and centre of the advertising mix and Publishers need the right tools for this new world. This is a ground floor opportunity to come in and drive the sales of Nudge’s publisher toolkit.   Our platform actually does what it says it will do. Culturally we are data-lead/informed. And very entrepreneurial. We have a weekly heartbeat meeting, where we share the data on how… Continue reading

Ben Young
Ben Young
October 10, 2017
Google Stamp
Google Stamp
This Week in Native Ads

This Week in Native Ads 10/6

BuzzFeed’s new Twitter show AM to DM announced 1m viewers this week – but unclear as to how ‘long’ people were watching. Even they don’t know! This is the problem of our times. My take -> that’s probably 1million appearances in the stream, which based on Facebook’s CPM would only yield BuzzFeed $150 in earnings. Or another way, cost a brand $150 plus Facebooks margin to buy those ‘views’. Now I’ve stringed… Continue reading

Ben Young
Ben Young
October 6, 2017
native-advertising-CONTENT-2017-840x460
native-advertising-CONTENT-2017-840x460
This Week in Native Ads

This Week in Native Ads 9/29

AdWeek madness has ensued so I’ve had to put some extra elbow grease to sort through the noise. Before we go too far, this week we announced Nudge 3.0, the next wave of our platform with predictive intelligence of content performance & audience interaction, more here and here. Notable Stories this Week The Financial Times discovers up to $1.3m/month in fraudulent inventory being sold on ‘exchanges… Continue reading

Ben Young
Ben Young
September 29, 2017
artificial-intelligence-nudge
artificial-intelligence-nudge
Product Updates

Nudge integrates artificial intelligence into its native content platform

  Nudge integrates artificial intelligence into its native content platform   Technology provides predictive intelligence of content performance and audience interaction for native content campaigns.   NEW YORK, NEW YORK, – SEPTEMBER 2017   Nudge, a New York-based technology platform, provides reporting and analytics for modern content marketing and native advertising campaigns. Today, it announced an artificial intelligence (AI) integration to provide new prediction models for performance of paid content.   The algorithms… Continue reading

Gustaf Stenlund
Gustaf Stenlund
September 27, 2017
Product Updates

Introducing Nudge 3.0

  Introducing the next exciting phase of Nudge with its newly built AI intelligence layer, features, updates, and Nudge Spectrum.   Get in touch with your account manager today, to talk about the latest features.   Content prediction ‘Predict how well your content will do before it goes live’   Through Nudge’s latest artificial intelligence layer, the platform now has the ability to determine key metrics associated with a campaign before it goes live,… Continue reading

Gustaf Stenlund
Gustaf Stenlund
September 27, 2017
apple police
apple police
This Week in Native Ads

This Week in Native Ads 9/22

[Via Twitter] Hunter Walk shares early data on his Medium earnings. Reminds me of the early days of Kindle Lending, where there was a fixed pool of cash divided by not many reads, so each was worth a lot more. Keen to see how this unfolds. As a reminder, here’s more on Mediums pivot away from ads. Notable Stories this Week This is a great interview with… Continue reading

Ben Young
Ben Young
September 22, 2017
programmatic direct native advertising
programmatic direct native advertising
Native Advertising

Native Tactics #4 Programmatic Direct Native Advertising

Native tactics are simple ways to grow the value and scale of your native content campaigns. In this blog series, we’ll be featuring tactics that you may or may not currently have in your arsenal, but most definitely should. Over time, this blog series will feature a bunch of great tactics that you and your team should be utilizing – find them here… #4 Programmatic Direct Native Advertising Over the last couple of years, digital advertising buyers have had… Continue reading

Gustaf Stenlund
Gustaf Stenlund
September 21, 2017
Nudge product update
Nudge product update
Product Updates

Nudge Product Update 9/14

  Each month we share the latest native content, new product features, upcoming events and more.   Never miss another product update; sign up to the newsletter here.   Nudge Update, September 2017   This month we’ve got a very special edition of our product newsletter for you, as we’ll be sharing some of our latest, most exciting new features, pre press-release…   On that note we’re excited to tell you about… Continue reading

Gustaf Stenlund
Gustaf Stenlund
September 18, 2017
robot-reporter
robot-reporter
This Week in Native Ads

This Week in Native Ads 9/15

With all this year’s Dmexco attendees en route home here’s this week in native. Notable Stories this Week Predictive recommendations creating new inventory for Facebook. This is part of a wider narrative developing around AI content and the ad revenue created from it. WaPo robot reporter has published 850 articles, 500 articles generated 500,000 clicks (around the election). Jack Marshall at WSJ asked FB why they allow… Continue reading

Ben Young
Ben Young
September 15, 2017
Influencer marketing and branded content
Influencer marketing and branded content
Branded Content

Native Tactics #3 Influencers Drive High Quality Traffic

  Native tactics are simple ways to grow the value and scale of your native content campaigns.   In this blog series, we’ll be featuring tactics that you may or may not currently have in your arsenal, but most definitely should.   Over time, this blog series will feature a bunch of great tactics that you and your team should be utilizing – find them here… #3 Use influencers to drive high quality traffic… Continue reading

Gustaf Stenlund
Gustaf Stenlund
September 14, 2017