native-advertising-CONTENT-2017-840x460
native-advertising-CONTENT-2017-840x460


AdWeek madness has ensued so I’ve had to put some extra elbow grease to sort through the noise.
 
Before we go too far, this week we announced Nudge 3.0, the next wave of our platform with predictive intelligence of content performance & audience interaction, more here and here.
 
Notable Stories this Week

 
Deals/M&A

 
Campaign of the Week

  • Reinventing the jet engine with United Technologies and The Guardian. Showing how their new engine design reduces airport ground noise 75%. Strong, simple gets the word across and part of an ongoing series. A recommended approach to maximize value from a partnership. 

 
Smartest commentary

 
That's it, have a great weekend.
 
Ta,
 
Ben