SnapChat opens up pixel tracking

Momentum seems to be building behind the idea, take what Facebook has taught marketers, mixing content + media – and back to the open web. Marketers are dusting off the tools, going, what’s out there?
 
And, according to this ShareThrough study, that consumers are too – demonstrating more trust in news direct from premium publishers. You may recall l last week a dip in programmatic buys.
 
And this MediaRadar data, the number of P&G brands buying direct grew 27% in Q2.
 
My take, dollars are on the move. And it’s fair game – for those that can show smart data backed, brand safe & transparent solutions.
 
i.e. everyone reading this newsletter. 🙂
 
Notable Stories this Week

 
Deals/M&A

 
Datapoints of note

  • AdWeek has produced 218 thought leadership pieces so far this year. Source: AdWeek Newsletter.
  • Consumers expressed three times higher distrust of headlines from Facebook thank The Guardian. –UK ShareThrough Study. PDF.
  • Across ! 400 publishers, spend on buying traffic for branded content has roughly doubled year over year, according to Keywee.

 
Events

 
Ta,
 
Ben

 

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