Ben Young
Ben Young
November 3, 2017

Momentum seems to be building behind the idea, take what Facebook has taught marketers, mixing content + media – and back to the open web. Marketers are dusting off the tools, going, what’s out there?

And, according to this ShareThrough study, that consumers are too – demonstrating more trust in news direct from premium publishers. You may recall l last week a dip in programmatic buys.

And this MediaRadar data, the number of P&G brands buying direct grew 27% in Q2.

My take, dollars are on the move. And it’s fair game – for those that can show smart data backed, brand safe & transparent solutions.

i.e. everyone reading this newsletter. 🙂

Notable Stories this Week


Datapoints of note

  • AdWeek has produced 218 thought leadership pieces so far this year. Source: AdWeek Newsletter.
  • Consumers expressed three times higher distrust of headlines from Facebook thank The Guardian. –UK ShareThrough Study. PDF.
  • Across ! 400 publishers, spend on buying traffic for branded content has roughly doubled year over year, according to Keywee.