SnapChat opens up pixel tracking
SnapChat opens up pixel tracking

Momentum seems to be building behind the idea, take what Facebook has taught marketers, mixing + media – and back to the open web. Marketers are dusting off the tools, going, what’s out there?

And, according to this ShareThrough study, that consumers are too – demonstrating more trust in news direct from premium publishers. You may recall l last week a dip in programmatic buys.

And this MediaRadar data, the number of P&G brands buying direct grew 27% in Q2.

My take, dollars are on the move. And it’s fair game – for those that can show smart backed, brand safe & transparent solutions.

i.e. everyone reading this newsletter. πŸ™‚

Notable Stories this Week


Datapoints of note