Blog
Bridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.
Each month we share the latest native content, new product features, upcoming events and more. Never miss another product update; sign up to the newsletter here. Nudge Update, March 2018 It’s March already, springtime is around the corner and Q1 is wrapping up; please feel free to reach out if you have any upcoming campaigns and can use some help on measurement. This month we’ve got a short, but… Continue reading
I loved this from the Native Advertising Institute, 100 women leaders in native advertising. This week is pretty punchy, with a few datapoints of note. Recently I have broadened some of the stories (i.e. this week, Funny or Die swapping platforms to Vox). The reason is to provide more context on the drivers of change that are impacting native. The market is figuring out who the leaders are, the growth pains are painful for those in… Continue reading
One of the biggest interactive media, technology and advertising events of the year is finally upon us, SXSW! Last week at the ANA conference, Mark Pritchard, Chief Brand Officer at P&G, said it best when he stated that too much digital advertising is being wasted… So we thought, why not ensure that advertisers can be as effective as possible with their media spend during the biggest media shebang of the year!?… Continue reading
We’re excited to share a sneak peek of our latest feature, our video + social integrations! Today, we’re talking to none other than Ben Young, CEO & Founder of Nudge, about what we’ve built and what this means for our partners. Interview summary: What we’ve built Why it’s important for Nudge What we’ve learned from building these features How it impacts the Nudge… Continue reading
It’s March! This year is zipping by too fast. Last week, we did a Periscope chatting through This Week in Native, would love your feedback if you caught it. Our own Ari Levine was at the ANA this week, Marc Pritchard opened with a succinct summary: “As we all chased the Holy Grail of digital, self-included, we were relinquishing too much control—blinded by shiny objects, overwhelmed by big data, and… Continue reading
It has been the week of everyone re-evaluating their platform strategies. The hub & spoke model is tried and true, whereby you use the platforms as outposts, but always draw back to your owned assets. This is as true now, as it was 10 years ago in digital. I did some early modeling on this (ages ago!) on whether you should provide full RSS feeds of your posts, or just the titles. The takeaway was that by distributing… Continue reading
We spoke with Jeff Hull, Effie-winning CD/copywriter specializing in brand content. Jeff has lengthy experience in brand-level video, events, digital, print and other platforms and has worked for a wide variety of clients including AT&T, Volvo Trucks, Anheuser Busch-Inbev, Raytheon, Chemours, the National Association of Realtors, Hilton Hotels and Resorts, Dell EMC and many others. He is currently working freelance with T-Brand, the Washington Post Brand Studio and The Players’ Tribune,… Continue reading
Keith Weed opened the week saying Unilever will divest from platforms that don’t combat divisive content. He quickly clarified that wasn’t quite the case. But shots fired – point made. What I do like, is that this is getting brands to think about alternative platforms, and there are some great solutions in market. This week FlipBoard have been putting their hand up. Notable stories this week… Continue reading
Each month we share the latest native content, new product features, upcoming events and more. Never miss another product update; sign up to the newsletter here. Nudge Update, February 2018 First of all, Happy Valentine’s Day! ❤️ To celebrate we wanted to share a couple of Valentine’s Day articles with you: Consumers spend 69% longer on quizzes on Valentine's Day. Learn what other content types that… Continue reading
It’s Valentine’s Day and what better way to celebrate the fact than with some top notch content by a leading content studio? Last year, Variety’s talented in-house content team produced an exceptional campaign together with Focus Features called “The Marriage that Changed the World”. The objective was to raise awareness, engage the film voting audience and collect as many awards nominations & wins for Focus Features’ film, “Loving”. Native content gave… Continue reading