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Bridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.

Native Advertising

Native Tactics #4 Programmatic Direct Native Advertising

Native tactics are simple ways to grow the value and scale of your native content campaigns. In this blog series, we’ll be featuring tactics that you may or may not currently have in your arsenal, but most definitely should. Over time, this blog series will feature a bunch of great tactics that you and your team should be utilizing – find them here… #4 Programmatic Direct Native Advertising Over the last couple of years, digital advertising buyers have had… Continue reading

Gustaf Stenlund
Gustaf Stenlund
September 21, 2017
Product Updates

Nudge Product Update 9/14

  Each month we share the latest native content, new product features, upcoming events and more.   Never miss another product update; sign up to the newsletter here.   Nudge Update, September 2017   This month we’ve got a very special edition of our product newsletter for you, as we’ll be sharing some of our latest, most exciting new features, pre press-release…   On that note we’re excited to tell you about… Continue reading

Gustaf Stenlund
Gustaf Stenlund
September 18, 2017
This Week in Native Ads

This Week in Native Ads 9/15

With all this year’s Dmexco attendees en route home here’s this week in native. Notable Stories this Week Predictive recommendations creating new inventory for Facebook. This is part of a wider narrative developing around AI content and the ad revenue created from it. WaPo robot reporter has published 850 articles, 500 articles generated 500,000 clicks (around the election). Jack Marshall at WSJ asked FB why they allow… Continue reading

Ben Young
Ben Young
September 15, 2017
Branded Content

Native Tactics #3 Influencers Drive High Quality Traffic

  Native tactics are simple ways to grow the value and scale of your native content campaigns.   In this blog series, we’ll be featuring tactics that you may or may not currently have in your arsenal, but most definitely should.   Over time, this blog series will feature a bunch of great tactics that you and your team should be utilizing – find them here… #3 Use influencers to drive high quality traffic… Continue reading

Gustaf Stenlund
Gustaf Stenlund
September 14, 2017
Product Updates

How to Identify Problems Early With Nudge’s Content Stream

  When you go to build a campaign, Nudge Content Stream allows you to see all of the pieces of content that haven’t yet been added to a campaign.   In turn, this reduces the time it takes for your team to build campaigns and minimizes the risk of error, which is part of our commitment to making the platform even smarter and easier to use. Nudge’s Content Stream helps marketers… Identify problems early. See all the… Continue reading

Gustaf Stenlund
Gustaf Stenlund
September 12, 2017
Analytics

Video Attribution

Video advertising is like the dark arts, there are many different players; different environments, devices, vendors and ways it’s served to the end consumer. This makes it difficult to truly understand where and what combination is truly engaging consumers and lifting results. As a way to sort through this mess, video attribution is a way of benchmarking the quality of the inventory you are buying. The ground hypothesis is, the ultimate measure of advertising effectiveness is the way… Continue reading

Ben Young
Ben Young
September 5, 2017
Native Advertising

Native Tactics #2 Plan for SEO

Native tactics are simple ways to grow the value and scale of your native content campaigns. In this blog series, we’ll be featuring tactics that you may or may not currently have in your arsenal, but most definitely should. Over time, this blog series will feature a bunch of great tactics that you and your team should be utilizing – find them here… #2 Plan for SEO Search engine optimization need not be a dirty word for brand campaigns, it… Continue reading

Ben Young
Ben Young
September 5, 2017
This Week in Native Ads

This Week in Native Ads 9/1

In the race to its IPO, BuzzFeed caves and opens up to programmatic display. Well, that’s the headline but this is a good step, opening up BuzzFeed to the wider programmatic ecosystem. How soon till people are placing native in those display units ;)? I’m sure more than a few readers are about to, or have already. Notable Stories this Week BuzzFeed just sent out a message to the digital publishing… Continue reading

Ben Young
Ben Young
September 1, 2017
Native Advertising

Native Tactics #1 Email Newsletters

  Native tactics are simple ways to grow the value and scale of your native content campaigns.   In this blog series, we’ll be featuring tactics that you may or may not currently have in your arsenal, but most definitely should.   Over time, this blog series will feature a bunch of great tactics that you and your team should be utilizing – find them here…   #1 Email Newsletters   First… Continue reading

Gustaf Stenlund
Gustaf Stenlund
August 31, 2017
Product Updates

Account Executive, Nudge

Native content is the future. All brands are adjusting their marketing communications to content and in turn native. This is a ground floor opportunity to come in and drive the sales of Nudge. Nudge is a native content platform that helps brands understand the impact of their content. The full toolkit ranges from analytics, to distribution optimization to attribution. We even have a CommonSenseBot, a bot that checks content for anything impacting performance. We are seeking an Account Executive to… Continue reading

Ben Young
Ben Young
August 28, 2017